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Business Statistics for Competitive Advantage with Excel 2010 : Basics, Model Building, and Cases by Cynthia Fraser - Cynthia Fraser
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Business Statistics for Competitive Advantage with Excel 2010 : Basics, Model Building, and Cases by Cynthia Fraser - used book

2010, ISBN: 9781441998569

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these advantages, managers need to… More...

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Fraser, Cynthia:

Business Statistics for Competitive Advantage with Excel 2010 : Basics, Model Building, and Cases - used book

2010, ISBN: 9781441998569

Springer. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects., Springer, 3

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Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases - Fraser, Cynthia
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Fraser, Cynthia:
Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases - used book

2010

ISBN: 9781441998569

Softcover book. 469 pages. Published by Springer (2012) Media > Book, [PU: Springer]

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Fraser, Cynthia:
Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases - Paperback

2010, ISBN: 9781441998569

paperback. Good. Access codes and supplements are not guaranteed with used items., 2.5

Shipping costs: EUR 16.75 Bonita
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Fraser, Cynthia:
Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases - Paperback

2010, ISBN: 9781441998569

Springer, 2012-03-28. Paperback. Used: Good., Springer, 2012-03-28, 2.5

Shipping costs: EUR 18.49 Ergodebooks

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Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.¿ To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. This updated edition of¿the popular¿text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints. Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on China and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. Chapters include screenshots to make it easy to conduct analyses in Excel 2010 with time-saving shortcuts expected in the business world. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers¿ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response, and a chapter on logit regression models introduces models of market share or proportions. The Second Edition includes more explanation of hypothesis tests and confidence intervals, how t, F, and chi square distributions behave.

Details of the book - Business Statistics for Competitive Advantage with Excel 2010: Basics, Model Building, and Cases


EAN (ISBN-13): 9781441998569
ISBN (ISBN-10): 144199856X
Hardcover
Paperback
Publishing year: 2010
Publisher: SPRINGER VERLAG GMBH
488 Pages
Weight: 1,338 kg
Language: Englisch

Book in our database since 2007-01-04T00:57:05+00:00 (London)
Detail page last modified on 2024-01-09T15:25:33+00:00 (London)
ISBN/EAN: 9781441998569

ISBN - alternate spelling:
1-4419-9856-X, 978-1-4419-9856-9
Alternate spelling and related search-keywords:
Book author: cynthia, business, frase, fraser
Book title: basic for business, excel 2010, statistics with, advantage, business model, business basics, statistics for business amp economics revised, model building, model cases


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