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Service Franchising : A Global Perspective - Ilan Alon
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Ilan Alon:

Service Franchising : A Global Perspective - Paperback

2010, ISBN: 1441939288

[EAN: 9781441939289], Neubuch, [SC: 0.0], [PU: Springer US], ASIA; CHINA; RUSSIA; BUSINESS; MARKETING, Druck auf Anfrage Neuware - Printed after ordering - Service Franchising succinctly … More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Service Franchising : A Global Perspective - Ilan Alon
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Ilan Alon:

Service Franchising : A Global Perspective - Paperback

2010, ISBN: 1441939288

[EAN: 9781441939289], Neubuch, [SC: 0.0], [PU: Springer US], ASIA; CHINA; RUSSIA; BUSINESS; MARKETING, Druck auf Anfrage Neuware - Service Franchising succinctly extracts from observation… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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ISBN: 9781441939289

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive re… More...

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Service Franchising A Global Perspective - Alon, Ilan
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Alon, Ilan:
Service Franchising A Global Perspective - Paperback

2010, ISBN: 1441939288

Hardcover

Softcover reprint of hardcover 1st ed. 2006 Kartoniert / Broschiert Industrielle Organisation, Wirtschaftspolitik, politische Ökonomie, Betriebswirtschaft und Management, Organisationst… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Service Franchising A Global Perspective - Alon, Ilan
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Alon, Ilan:
Service Franchising A Global Perspective - Paperback

2010, ISBN: 1441939288

Hardcover

Softcover reprint of hardcover 1st ed. 2006 Kartoniert / Broschiert Industrielle Organisation, Wirtschaftspolitik, politische Ökonomie, Betriebswirtschaft und Management, Organisationst… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Details of the book
Service Franchising: A Global Perspective

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Details of the book - Service Franchising: A Global Perspective


EAN (ISBN-13): 9781441939289
ISBN (ISBN-10): 1441939288
Hardcover
Paperback
Publishing year: 2010
Publisher: Springer-Verlag GmbH
288 Pages
Weight: 0,439 kg
Language: eng/Englisch

Book in our database since 2012-01-30T19:31:17+00:00 (London)
Detail page last modified on 2023-10-07T17:26:17+01:00 (London)
ISBN/EAN: 9781441939289

ISBN - alternate spelling:
1-4419-3928-8, 978-1-4419-3928-9
Alternate spelling and related search-keywords:
Book author: alon, ilan
Book title: service, global perspective


Information from Publisher

Author: Ilan Alon
Title: Service Franchising - A Global Perspective
Publisher: Springer; Springer US
264 Pages
Publishing year: 2010-10-29
New York; NY; US
Printed / Made in
Weight: 0,454 kg
Language: English
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XXII, 264 p. 7 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Asia; China; Russia; business; marketing; Industrial Organization; Organization; Regional/Spatial Science; Business and Management; Industrial Organization; Organization; Regional and Spatial Economics; Industrielle Organisation; Organisationstheorie und -verhalten; Wirtschaftspolitik, politische Ökonomie; Regionalstudien / Internationale Studien; BB

Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.- Franchising in Emerging Markets.- Franchising in Russia.- Franchising in the Philippines.- Conversion Franchising in Slovenia.- Cases in International Franchising.- Franchising with Kodak in China.- The Internationalization of Marks & Spencer.- Concluding Remarks.

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