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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Dave Wooldridge, Michael Schneider
book is out-of-stock
(*)
Dave Wooldridge, Michael Schneider:

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - new book

ISBN: 9781430233008

ID: 978143023300

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing Dave Wooldridge, Michael Schneider, Books, The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Books, Apress

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The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed - Wooldridge, Dave / Schneider, Michael
book is out-of-stock
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Wooldridge, Dave / Schneider, Michael:

The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed - used book

ISBN: 9781430233008

ID: 11465818

The phenomenal success of the iPhone, iPod touch, and now the iPad has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone and iPad apps requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. Updated forA iPhone OS 4, this book also covers iAd, including the iAd API and strategies for maximizing your advertising return--enabling you to keep your apps affordable and still achieve success. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators--perfect for independent developers on shoestring budgets. Although there are a few iPhone and iPadA app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app What you'll learn Transform your iPhone and iPad apps into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Learn all about the new iAd API and how to make business sense of what this new feature means for your bottom lineA Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from http: //iphonebusinessbook.com/ The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed Wooldridge, Dave / Schneider, Michael, Apress

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
book is out-of-stock
(*)
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - used book

ISBN: 9781430233008

ID: 55745274173be650e590163b2d2ae2e4

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect o The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.brbremThe Business of iPhone and iPad App Development/em was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! br /

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Dave Wooldridge; Michael Schneider
book is out-of-stock
(*)
Dave Wooldridge; Michael Schneider:
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - used book

ISBN: 1430233001

ID: 7465778

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! apple,computer science,computers,computers and technology,development and programming,electrical and electronics,engineering,ios and app development,mobile phones tablets and e-readers,pcs Mobile Phones, Tablets & E-Readers, Apress

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The Business of iPhone and iPad App Development - Dave Wooldridge; Michael Schneider
book is out-of-stock
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Dave Wooldridge; Michael Schneider:
The Business of iPhone and iPad App Development - new book

ISBN: 9781430233008

ID: 9781430233008

Computer Science; Apple and iOS; Computer Applications Books Book, Springer Science+Business Media

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Details of the book
The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed
Author:

Wooldridge, Dave; Schneider, Michael

Title:

The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed

ISBN:

9781430233008

"Developer success in the iTunes App Store"--Cover.

Details of the book - The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed


EAN (ISBN-13): 9781430233008
ISBN (ISBN-10): 1430233001
Hardcover
Paperback
Publishing year: 2011
Publisher: Springer
480 Pages
Weight: 0,705 kg
Language: eng/Englisch

Book in our database since 07.07.2009 11:51:32
Book found last time on 21.01.2017 12:15:12
ISBN/EAN: 9781430233008

ISBN - alternate spelling:
1-4302-3300-1, 978-1-4302-3300-8

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