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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Paperback

ISBN: 1412979900

[SR: 380393], Paperback, [EAN: 9781412979900], SAGE Publications, Inc, SAGE Publications, Inc, Book, [PU: SAGE Publications, Inc], SAGE Publications, Inc, The Second Edition of this popular text brings up-to-date Marieke de Mooij′s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students―tomorrow′s marketing professionals―to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition′s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the , 2588, Economic Policy & Development, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2596, Macroeconomics, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11119, Psychology & Counseling, 11121, Adolescent Psychology, 11130, Applied Psychology, 11132, Child Psychology, 11149, Counseling, 11160, Creativity & Genius, 11162, Developmental Psychology, 13922612011, Evolutionary Psychology, 11172, Experimental Psychology, 11173, Forensic Psychology, 11177, History, 16311181, Medicine & Psychology, 11186, Mental Illness, 11164, Neuropsychology, 11189, Occupational & Organizational, 11192, Pathologies, 11194, Personality, 11196, Physiological Aspects, 227701, Psychiatry, 11199, Psychoanalysis, 11201, Psychopharmacology, 11203, Psychotherapy, TA & NLP, 11205, Reference, 11207, Research, 11209, Sexuality, 11223, Social Psychology & Interactions, 11229, Testing & Measurement, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 6511988011, General, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 5571278011, Economic Policy, 5571275011, Public Affairs & Policy, 5571255011, Politics & Government, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491490, Psychology, 491492, Clinical Psychology, 684296011, Cognitive Psychology, 491496, Developmental Psychology, 684297011, Neuropsychology, 684298011, Psychopathology, 491494, Psychotherapy, 468214, Social Sciences, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

 amazon.com
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
(*)
Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Paperback

2010, ISBN: 1412979900

[SR: 1086279], Paperback, [EAN: 9781412979900], SAGE Publications, Inc, SAGE Publications, Inc, Book, [PU: SAGE Publications, Inc], 2010-11-16, SAGE Publications, Inc, Consumer Behavior and Culture, 268097, International, 268091, Accounting, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

 amazon.co.uk
Blackwell's UK
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke K. de Mooij
(*)
Marieke K. de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - new book

ISBN: 9781412979900

ID: 1915865797

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition´s Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated Consequences for Global Marketing and Advertising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Sage Pubn

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Consumer Behavior and Culture Consequences for Global Marketing and Advertising - Mooij, M. de
(*)
Mooij, M. de:
Consumer Behavior and Culture Consequences for Global Marketing and Advertising - new book

ISBN: 9781412979900

ID: 79ecf78429ae5aca190a4114aaaf64ad

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. All data, charts, tables and additional material have been updated., [PU: SAGE Publications]

 Studystore.nl
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - de Mooij, Marieke
(*)
de Mooij, Marieke:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - used book

ISBN: 9781412979900

ID: 1078000531

Good. Used book in good condition. Has wear to the cover and pages. Contains some markings such as highlighting and writing. 100% guaranteed. 060618

 Biblio.com
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Details of the book
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Details of the book - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Paperback
Publishing year: 2010
Publisher: Sage Pubn
403 Pages
Weight: 0,637 kg
Language: eng/Englisch

Book in our database since 2011-04-25T21:23:04+01:00 (London)
Detail page last modified on 2019-07-10T10:05:37+01:00 (London)
ISBN/EAN: 9781412979900

ISBN - alternate spelling:
1-4129-7990-0, 978-1-4129-7990-0


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