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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Nedra K. (Kline) Weinreich
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - new book

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Continuing the success of the previous edition, "Hands-On Social Marketing, Second Edition" demystifies the process of developing and implementing a social marketing campaign. The author … More...

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Hands-on Social Marketing: A Step-by-Step Guide to Designing Change for Good - Weinreich, Nedra Kline
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Hands-on Social Marketing: A Step-by-Step Guide to Designing Change for Good - new book

ISBN: 9781412953696

Continuing the success of the previous edition, "Hands-On Social Marketing, Second Edition" demystifies the process of developing and implementing a social marketing campaign. The author … More...

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Hands-On Social Marketing: A Step-by-Step Guide - Paperback

2010

ISBN: 1412953693

[SR: 2347892], Paperback, [EAN: 9781412953696], SAGE Publications, Inc, SAGE Publications, Inc, Book, [PU: SAGE Publications, Inc], 2010-12-12, SAGE Publications, Inc, 659960, Brands & Co… More...

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Hands-On Social Marketing - Paperback

ISBN: 9781412953696

Paperback, [PU: SAGE Publications Inc], Building on the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a… More...

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Hands-On Social Marketing - Paperback

2010, ISBN: 9781412953696

A Step-by-Step Guide to Designing Change for Good, [ED: 2], 2nd Revised edition, Softcover, Buch, [PU: SAGE Publications Inc]

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Details of the book
Hands-On Social Marketing: A Step-by-Step Guide

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications. Completely revised and updated, the Second Edition includes: - Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done. - A new case study has been added to reflect current trends. - More on the emotional component to marketing. - More in-depth information on communications theory has been added - More on ethics has been added - More on current channels (social networking sites, online gaming, entertainment education) has been added

Details of the book - Hands-On Social Marketing: A Step-by-Step Guide


EAN (ISBN-13): 9781412953696
ISBN (ISBN-10): 1412953693
Paperback
Publishing year: 2010
Publisher: SAGE Publications, Inc
309 Pages
Weight: 0,757 kg
Language: eng/Englisch

Book in our database since 2009-11-16T07:58:46+00:00 (London)
Detail page last modified on 2020-09-14T10:16:20+01:00 (London)
ISBN/EAN: 9781412953696

ISBN - alternate spelling:
1-4129-5369-3, 978-1-4129-5369-6


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