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Jowett, Dr. Garth S., O'Donnell, Victoria:

Propaganda and Persuasion - Paperback

2005, ISBN: 9781412908986

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Jowett, Garth S. O'Donnell, Victoria:

Propaganda And Persuasion - Paperback

2005, ISBN: 9781412908986

Sage Publications Ltd, Taschenbuch, Auflage: 4, 422 Seiten, Publiziert: 2005-12-08T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Verkaufsrang: 1182584, Linguistik, Sozialwissenschaft, Kategori… More...

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Jowett, Garth S. O'Donnell, Victoria:
Propaganda And Persuasion - Paperback

2005

ISBN: 9781412908986

Sage Publications Ltd, Taschenbuch, Auflage: 4, 422 Seiten, Publiziert: 2005-12-08T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Verkaufsrang: 1182584, Linguistik, Sozialwissenschaft, Kategori… More...

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Propaganda And Persuasion - Jowett, Garth S. O'Donnell, Victoria
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Jowett, Garth S. O'Donnell, Victoria:
Propaganda And Persuasion - Paperback

2005, ISBN: 9781412908986

SAGE Publications Ltd, Taschenbuch, Auflage: 4, 422 Seiten, Publiziert: 2005-12-08T00:00:01Z, Produktgruppe: Buch, 1.3 kg, Verkaufsrang: 1877194, Linguistik, Sozialwissenschaft, Kategorie… More...

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O'Donnell, Victoria:
Propaganda and Persuasion - Paperback

ISBN: 9781412908986

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Propaganda And Persuasion
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9781412908986


Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. <br /><br />Key Features:   <br /><ul><li>Offers a Comprehensive History of Propaganda: Many examples, from ancient times to present day, are provided to facilitate a comprehensive understanding of what propaganda is. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2004 election, and the question of ideological propaganda in a polarized mass media system. </li><li>Encourages a Systematic Approach to Analyzing Propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda. Original methods of analysis are illustrated through four case studies, three of which have been revised for this edition, to reflect the latest developments. </li><li>Differentiates Propaganda from Persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences. A process model is also included to depict how propaganda works in modern society. </li></ul><br />Intended Audience:   <br />Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communications

Details of the book - Propaganda And Persuasion


EAN (ISBN-13): 9781412908986
ISBN (ISBN-10): 1412908981
Hardcover
Paperback
Publishing year: 2005
Publisher: Sage Publications Ltd
422 Pages
Weight: 0,612 kg
Language: eng/Englisch

Book in our database since 2007-05-03T12:29:45+01:00 (London)
Detail page last modified on 2024-02-28T18:42:33+00:00 (London)
ISBN/EAN: 9781412908986

ISBN - alternate spelling:
1-4129-0898-1, 978-1-4129-0898-6
Alternate spelling and related search-keywords:
Book author: donnell, jowett, odonnell
Book title: persuasion and propaganda, propaganda gau

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