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Handbook of Cross-Cultural Marketing - Herbig, Paul A.
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Herbig, Paul A.:

Handbook of Cross-Cultural Marketing - First edition

1997, ISBN: 9780789002853

Paperback

Routledge, Taschenbuch, Auflage: 1, 392 Seiten, Publiziert: 1997-12-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: A-199-849, 1.61 kg, Soziologie, Sozialwissenschaft, Kategorien, Büch… More...

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Handbook of Cross-Cultural Marketing - Herbig, Paul A.
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Herbig, Paul A.:

Handbook of Cross-Cultural Marketing - First edition

1997, ISBN: 9780789002853

Paperback

Routledge Member of the Taylor and Francis Group, Taschenbuch, Auflage: 1, 392 Seiten, Publiziert: 1997-12-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: A-199-849, 1.3 kg, Soziologie… More...

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Handbook of Cross-Cultural Marketing - Kaynak, Erdener, Herbig, Paul
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Kaynak, Erdener, Herbig, Paul:
Handbook of Cross-Cultural Marketing - First edition

1997

ISBN: 9780789002853

Paperback

Routledge, Paperback, Auflage: 1, 392 Seiten, Publiziert: 1997-11-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: A-199-849, 0.59 kg, Verkaufsrang: 9826894, Environmental Economics, Ec… More...

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Kaynak, Erdener, Herbig, Paul:
Handbook of Cross-Cultural Marketing - used book

ISBN: 9780789002853

Taylor & Francis Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.,… More...

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Handbook of Cross-Cultural Marketing - Erdener Kaynak; Paul Herbig
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Erdener Kaynak; Paul Herbig:
Handbook of Cross-Cultural Marketing - Paperback

1997, ISBN: 9780789002853

Buch, Softcover, [PU: Routledge], Routledge, 1997

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Details of the book
Handbook of Cross-Cultural Marketing
Author:
Title:
ISBN:

9780789002853


Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.

Details of the book - Handbook of Cross-Cultural Marketing


EAN (ISBN-13): 9780789002853
ISBN (ISBN-10): 078900285X
Hardcover
Paperback
Publishing year: 1997
Publisher: Routledge
398 Pages
Weight: 0,599 kg
Language: eng/Englisch

Book in our database since 2008-03-26T22:17:25+00:00 (London)
Detail page last modified on 2024-02-25T11:26:17+00:00 (London)
ISBN/EAN: 9780789002853

ISBN - alternate spelling:
0-7890-0285-X, 978-0-7890-0285-3
Alternate spelling and related search-keywords:
Book author: herbig, erdene, erdener kaynak, kayn
Book title: handbook marketing

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