ISBN: 9780787981334

Five Enduring Principles at the Heart of Real Leadership In The Source of Success, Peter Georgescu, former CEO of& #160 the world-renowned advertising agency Young & Rubicam, reve… More...

Five Enduring Principles at the Heart of Real Leadership In The Source of Success, Peter Georgescu, former CEO of& #160 the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today& #8217 s corporation: the relationship between the informed customer and the creative employee& #8212 a relationship, he shows, that must be built with honesty and integrity. Georgescu& #8217 s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:Creative capacity and the brand integrity that grows from it are an & #160 organization& #8217 s most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is the critical concept for the twenty-first-century organization.Great companies don& #8217 t happen without leaders who have transformed themselves. The Source of Success: In The Source of Success, Peter Georgescu, former CEO of& #160 the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today& #8217 s corporation: the relationship between the informed customer and the creative employee& #8212 a relationship, he shows, that must be built with honesty and integrity. Georgescu& #8217 s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:Creative capacity and the brand integrity that grows from it are an & #160 organization& #8217 s most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is the critical concept for the twenty-first-century organization.Great companies don& #8217 t happen without leaders who have transformed themselves. Management / Leadership Wirtschaft u. Management Business & Management Führung Management f. Führungskräfte, John Wiley & Sons<

2005, ISBN: 9780787981334

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to wi… More...

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today s corporation: the relationship between the informed customer and the. In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today s corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organization s most important assets. Enlightened leaders inspire creativity through understanding, cooperation, and respect. Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer. Alignment is the critical concept for the twenty-first-century organization. Great companies don t happen without leaders who have transformed themselves. eBooks, , Source Of Success~~EBook~~9780787981334~~Peter Georgescu, David Dorsey, Ram Charan, , Source Of Success, Peter Georgescu, 9780787981334, Wiley, 07/15/2005, , , , Wiley<

ISBN: 9780787981334

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to w… More...

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today s corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organization s most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is the critical concept for the twenty-first-century organization.Great companies don t happen without leaders who have transformed themselves.; EPUB; Business,Finance and Law > Business & management > Management & management techniques, Stackpole Books<

2005, ISBN: 9780787981334

Five Enduring Principles at the Heart of Real Leadership, [ED: 1], 1., Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]

2005, ISBN: 9780787981334

Five Enduring Principles at the Heart of Real Leadership, [ED: 1], 1. Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]