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Kennedy, Carol:

Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers (Century Business) - Paperback

1998, ISBN: 9780712679503

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Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers - Kennedy, Carol
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Kennedy, Carol:

Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers - Paperback

1998, ISBN: 9780712679503

Random House Business Books, Taschenbuch, Auflage: New ed. 228 Seiten, Publiziert: 1998-06-03T00:00:01Z, Produktgruppe: Buch, 0.61 kg, Recht, Kategorien, Bücher, Internationales Managemen… More...

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Carol Kennedy:
Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers (Century Business) - Paperback

1998

ISBN: 9780712679503

Random House Business Books, 1998. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Please note the Image in this listing is a sto… More...

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Carol Kennedy:
Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers - Paperback

ISBN: 9780712679503

Random House UK. Paperback. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library … More...

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Kennedy, Carol:
Guide To The Management Gurus Kennedy, Carol - Paperback

1998, ISBN: 9780712679503

Random House UK, 1998-05-21. Paperback. Good. Cover differs to the one shown. Book is in good condition. Pages are yellowing., Random House UK, 1998-05-21, 2.5

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Details of the book
Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers

Frequently Asked Questions answered by bestselling author, Carol Kennedy WHAT MAKES A MANAGEMENT GURU? Largely good timing, good marketing and an entertaining lecture style. Tom Peters and Robert Waterman started the guru craze in 1982 with In Search of Excellence, still the worlds best-selling business book. Their timing was perfect: US firms, worried by Japanese competition, were desperate for reassurance that they could excel in world markets. Peters set out to market himself and is now the worlds highest paid business speaker. Most gurus come out of the US business schools, and begin by getting published in Harvard Business Review. An HBR article is often expanded into a successful book; then come the lectures and lucrative consultancy work. European industry isnt yet geared to the guru business, nor is Asia - in Japan, it tends to be top businessmen who have the management ideas. In America, the whole idea of self-improvement is a powerful one, wheth! er it relates to an individual or a company. WHO ARE THE OTHER TOP NAMES? Michael Porter of Harvard Business School, who has "branded" himself in competitive strategy; Gary Hamel, a former Stanford professor who sprang to fame in 1994 as co-author of Competing for the Future, a book that showed businesses how to leapfrog competitors by maximising their "core competencies"; and Rosabeth Moss Kanter, the only female global guru, whose big ideas include empowerment in organisations and making big corporations act like small entrepreneurs. Many top theorists acknowledge their debt to ideas first advanced over 40 years ago by Peter Drucker, the 89-year-old godfather of management gurus.

Details of the book - Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers


EAN (ISBN-13): 9780712679503
ISBN (ISBN-10): 0712679502
Hardcover
Paperback
Publishing year: 1998
Publisher: Random House Business Books

Book in our database since 2007-04-30T21:35:49+01:00 (London)
Detail page last modified on 2023-02-03T21:16:11+00:00 (London)
ISBN/EAN: 9780712679503

ISBN - alternate spelling:
0-7126-7950-2, 978-0-7126-7950-3
Alternate spelling and related search-keywords:
Book author: carol kennedy
Book title: management guide, gurus, the guru guide, books, shortcut, shortcuts, business, the thinkers, century ideas


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