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Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Kantor, Jonathan
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Kantor, Jonathan:

Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Paperback

2010, ISBN: 9780557163243

Lulu.com, Taschenbuch, 168 Seiten, Publiziert: 2010-01-05T00:00:01Z, Produktgruppe: Buch, 1.05 kg, Verkaufsrang: 3482460, Management, Business & Karriere, Kategorien, Bücher, Fremdsprachi… More...

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Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Kantor, Jonathan
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Kantor, Jonathan:

Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Paperback

2010, ISBN: 9780557163243

lulu.com, Taschenbuch, 168 Seiten, Publiziert: 2010-01-05T00:00:01Z, Produktgruppe: Buch, 0.56 kg, Verkaufsrang: 223277, Business & Karriere, Kategorien, Bücher, lulu.com, 2010

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Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Kantor, Jonathan
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Kantor, Jonathan:
Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - Paperback

2010

ISBN: 9780557163243

lulu.com, Taschenbuch, 168 Seiten, Publiziert: 2010-01-05T00:00:01Z, Produktgruppe: Buch, 0.56 kg, Verkaufsrang: 223277, Business & Karriere, Kategorien, Bücher, lulu.com, 2010

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Crafting White Paper 2.0 Designing Information for Today's Time and Attention-Challenged Business Reader - Kantor, Jonathan
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Kantor, Jonathan:
Crafting White Paper 2.0 Designing Information for Today's Time and Attention-Challenged Business Reader - new book

2010, ISBN: 0557163242

Kartoniert / Broschiert BUSINESS & ECONOMICS / General, mit Schutzumschlag 11, [PU:Lulu.com]

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Kantor, Jonathan:
Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader - used book

ISBN: 9780557163243

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Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader
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ISBN:

9780557163243


Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

Details of the book - Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader


EAN (ISBN-13): 9780557163243
ISBN (ISBN-10): 0557163242
Paperback
Publishing year: 2010
Publisher: Lulu.com
168 Pages
Language: eng/Englisch

Book in our database since 2010-08-25T15:00:27+01:00 (London)
Detail page last modified on 2024-04-13T12:40:35+01:00 (London)
ISBN/EAN: 9780557163243

ISBN - alternate spelling:
0-557-16324-2, 978-0-557-16324-3
Alternate spelling and related search-keywords:
Book author: kantor
Book title: designing information, under the white paper

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9781257141357 Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader (Jonathan Kantor)

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