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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - Neil Z. Stern, Willard N. Ander
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Neil Z. Stern, Willard N. Ander:
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - new book

ISBN: 9780470288580

ID: 978047028858

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Neil Z. Stern, Willard N. Ander, Books, Business and Finance, Marketing and Sales, Retailing, Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Books>Business and Finance>Marketing and Sales>Retailing, Wiley

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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - Stern, Neil Z. / Ander, Willard N.
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Stern, Neil Z. / Ander, Willard N.:
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits - used book

ISBN: 9780470288580

ID: 1517393

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder--Growth of Experiential Retailing--How to Drive Sales and Profits Beyond Price Getting Outside the Box--New Ways to Reach the Consumer--The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail--The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits Stern, Neil Z. / Ander, Willard N., John Wiley & Sons

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Greentailing and Other Revolutions in Retail - Stern, Neil Z.; Ander, Willard N.
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Stern, Neil Z.; Ander, Willard N.:
Greentailing and Other Revolutions in Retail - new book

ISBN: 9780470288580

ID: 468805

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Business Business eBook, Wiley

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Greentailing and Other Revolutions in Retail - Stern, Neil Z.; Ander, Willard N.
book is out-of-stock
(*)
Stern, Neil Z.; Ander, Willard N.:
Greentailing and Other Revolutions in Retail - new book

ISBN: 9780470288580

ID: 468805

An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand for organic, sustainable and wellness-related products. Asit evolves, greentailing will force both suppliers and retailersalike in every category to take notice. Leading edge greentailerslike Whole Foods and Wal*Mart continue to grow and innovate atrates much faster than traditional competitors, and are forcingcompetitive responses. The authors explain how any retail store ormanufacturer can implement these ideas and raise profits, usingcase studies from successful greentailers. In addition to greentailing, the book examines five other topretail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of ExperientialRetailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach theConsumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of theCustomer Very much a follow up to their first book, Winning at Retail:Developing a Sustained Model for Retail Success, Greentailing andOther Revolutions in Retail addresses all the latest trends in theretail industry and presents unbeatable advice on quicklyresponding to changes in customer demographics and competition.Retail is all about the customer, and as customers and their tasteschange, this one-of-a-kind resource shows retailers andmanufacturers how to keep up and innovate. Business Business eBook, Wiley

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Greentailing and other revolutions in retail - Stern, N.Z.&Ander. W.N.
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Stern, N.Z.&Ander. W.N.:
Greentailing and other revolutions in retail - new book

ISBN: 9780470288580

ID: 3c5a4608ffa1b30ca56604877c7c550b

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder-Growth of Experiential Retaili, [PU: Wiley]

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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

Praise for Greentailing "In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."-- Fred Morganthall, President, Harris Teeter "At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." -- Robert Dotson, CEO and President, T-Mobile USA, Inc. In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies. In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry--from growth of experiential retailing to the selling of services, not just products. For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.

Details of the book - Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits


EAN (ISBN-13): 9780470288580
ISBN (ISBN-10): 0470288582
Hardcover
Publishing year: 2008
Publisher: John Wiley & Sons
241 Pages
Weight: 0,458 kg
Language: eng/Englisch

Book in our database since 27.04.2008 16:43:34
Book found last time on 04.03.2018 20:04:21
ISBN/EAN: 9780470288580

ISBN - alternate spelling:
0-470-28858-2, 978-0-470-28858-0


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