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Charles J. Pellerin:

Accidental Branding : How Ordinary People Build Extraordinary Brands - new book

ISBN: 9780470282083

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … More...

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Accidental Branding : How Ordinary People Build Extraordinary Brands - CIBA Foundation Symposium
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CIBA Foundation Symposium:

Accidental Branding : How Ordinary People Build Extraordinary Brands - new book

ISBN: 9780470282083

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … More...

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Accidental Branding - new book

2008

ISBN: 9780470282083

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … More...

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Accidental Branding - new book

2008, ISBN: 9780470282083

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … More...

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David Vinjamuri:
Accidental Branding - First edition

2008, ISBN: 9780470282083

How Ordinary People Build Extraordinary Brands, [ED: 1], 1. Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]

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Accidental Branding
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9780470282083

Details of the book - Accidental Branding


EAN (ISBN-13): 9780470282083
ISBN (ISBN-10): 0470282088
Publishing year: 2008
Publisher: John Wiley & Sons
240 Pages
Language: eng/Englisch

Book in our database since 2010-09-05T12:37:03+01:00 (London)
Detail page last modified on 2023-04-15T11:42:57+01:00 (London)
ISBN/EAN: 9780470282083

ISBN - alternate spelling:
0-470-28208-8, 978-0-470-28208-3
Alternate spelling and related search-keywords:
Book title: extraordinary people, branding

Information from Publisher

Author: David Vinjamuri
Title: Accidental Branding - How Ordinary People Build Extraordinary Brands
Publisher: Wiley; John Wiley & Sons
224 Pages
Publishing year: 2008-06-16
Language: English
17,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Management; Business Self-Help; Ratgeber Wirtschaft; Wirtschaft /Ratgeber; Wirtschaft u. Management; Ratgeber Wirtschaft; BB

Foreword ix Introduction xi What Is an Accidental Brand? 1 The Accidental Brand-Builder in You 9 The Storyteller: John Peterman (J. Peterman) 25 The Contrarian: Craig Newmark (craigslist) 51 The Tinkerer: Gary Erickson (Clif Bar) 73 The Visionary and the Strategist: Myriam Zaoui and Eric Malka (The Art of Shaving) 97 The Pugilist: Gert Boyle (Columbia Sportswear) 125 The Perfectionist: Julie Aigner-Clark (Baby Einstein) 145 The Anarchist: Roxanne Quimby (Burt's Bees) 169 Afterword 195 Index 199

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