ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Toshie Takahashi, Books, Social and Cultural Studies, Current Events, Audience Studies: A Japanese Perspective Books>Social and Cultural Studies>Current Events, Taylor and Francis<

ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Bas… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Books > Social Science List_Books, [PU: Routledge]<

ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Bas… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Books List_Books, [PU: Routledge]<

ISBN: 9780415896580

Audience Studies: A Japanese Perspective Audience-Studies~~Toshie-Takahashi Current Affairs>Media/Journalism>Media/Journlism Paperback, Taylor & Francis

2011, ISBN: 9780415896580

A Japanese Perspective, Softcover, Buch, [PU: Routledge]