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Encoding the Olympics - Luo Qing
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Luo Qing:

Encoding the Olympics - hardcover

2008, ISBN: 9780415674997

Hardback, [PU: Taylor & Francis Ltd], Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact … More...

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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives)
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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives) - First edition

2012, ISBN: 9780415674997

Hardcover

Editor: Qing, Luo, Editor: Richeri, Giuseppe, Routledge, Hardcover, Auflage: 1, 484 Seiten, Publiziert: 2012-05-14T00:00:01Z, Produktgruppe: Book, 1.09 kg, Political Economy, Economics, B… More...

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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives)
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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives) - First edition

2012

ISBN: 9780415674997

Hardcover

Editor: Qing, Luo, Editor: Richeri, Giuseppe, Routledge, Hardcover, Auflage: 1, 484 Seiten, Publiziert: 2012-05-14T00:00:01Z, Produktgruppe: Book, 1.09 kg, Political Economy, Economics, B… More...

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Encoding the Olympics - Luo Qing
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Luo Qing:
Encoding the Olympics - hardcover

2008, ISBN: 9780415674997

Hardback, [PU: Taylor & Francis Ltd], This book analyses the global media responses to the 2008 Beijing Olympic Games at all three stages: the torch relay, the opening and closing ceremon… More...

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Encoding the Olympics - Luo Qing; Giuseppe Richeri
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Luo Qing; Giuseppe Richeri:
Encoding the Olympics - hardcover

2012, ISBN: 9780415674997

The Beijing Olympic Games and the Communication Impact Worldwide, Buch, Hardcover, [PU: Routledge], Routledge, 2012

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Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives)
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ISBN:

9780415674997


Encoding the Olympics, with a uniquely representative international team of media experts, comprehensively reviews issues of media and cultural communication associated with the Beijing 2008 Olympics' international impact. Commissioned by the IOC, this pioneering comparative study -- the largest in Olympic Games research -- provides a ground-breaking panoramic cross-cultural perspective on media responses to all three stages of the foremost sports event of the modern world. This representative team includes media commentators, sport and media journalists, political analysts, sinologists and general commentators on China, observers of the Asian Pacific Rim as well as academics in Olympic Studies media and communication studies, cultural and sociology studies of sport and administrators of festival and events management. It is thus a unique encyclopaedic study. Encoding the Olympics therefore is a versatile resource at several levels -- as a textbook or source reference for academic institutions, for media public relations agencies that facilitate the work of inter-cultural exchange organisations and international communication departments of multinational enterprises and international NGOs. This book is a study of global media responses to a mega-sport event never attempted on this scale before. This is its global attraction. This book was previously published as a special issue of the International Journal of the History of Sport.

Details of the book - Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical Perspectives)


EAN (ISBN-13): 9780415674997
ISBN (ISBN-10): 0415674999
Hardcover
Publishing year: 2012
Publisher: Routledge

Book in our database since 2011-09-30T13:09:15+01:00 (London)
Detail page last modified on 2023-09-08T04:15:59+01:00 (London)
ISBN/EAN: 9780415674997

ISBN - alternate spelling:
0-415-67499-9, 978-0-415-67499-7
Alternate spelling and related search-keywords:
Book author: qing, luo
Book title: global games, how the olympics, olymp, impact

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