- 5 Results
Lowest price: € 117.69, highest price: € 145.06, average price: € 125.30
1
Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
Order
at Springer.com
€ 117.69
Shipment: € 0.001
Order
Provider details
Sponsored link
M. Blades; C. Oates; F. Blumberg; B. Gunter:

Advertising to Children - hardcover

ISBN: 9780230252028

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… More...

new in stock. Shipping costs:zzgl. Versandkosten. (EUR 0.00)
close (x)
2
Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
Order
at palgrave.com
€ 117.69
Shipment: € 0.001
Order
Provider details
Sponsored link

M. Blades; C. Oates; F. Blumberg; B. Gunter:

Advertising to Children - hardcover

ISBN: 9780230252028

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… More...

new in stock. Shipping costs:zzgl. Versandkosten. (EUR 0.00)
close (x)
3
Advertising to Children: New Directions, New Media
Order
at Indigo.ca
C$ 212.95
(aprox. € 145.06)
Order
Details & Shipping
Sponsored link
Advertising to Children: New Directions, New Media - new book

ISBN: 9780230252028

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol adver… More...

new in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
close (x)
4
Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
Order
at lehmanns.de
€ 128.39
Shipment: € 0.001
Order
Provider details
Sponsored link
M. Blades; C. Oates; F. Blumberg; B. Gunter:
Advertising to Children - hardcover

2014, ISBN: 9780230252028

New Directions, New Media, Buch, Hardcover, [PU: Palgrave Macmillan], Palgrave Macmillan, 2014

Shipping costs:Versand in 15-20 Tagen. (EUR 0.00)
close (x)
5
Advertising to Children - M. Blades; C. Oates; F. Blumberg; B. Gunter
Order
at lehmanns.de
€ 117.69
Shipment: € 0.001
Order
Provider details
Sponsored link
M. Blades; C. Oates; F. Blumberg; B. Gunter:
Advertising to Children - hardcover

2014, ISBN: 9780230252028

New Directions, New Media, Hardcover, Buch, [PU: Palgrave Macmillan]

Shipping costs:Versand in 10-20 Tagen, , Versandkostenfrei innerhalb der BRD. (EUR 0.00)
close (x)
1As some platforms do not transmit shipping conditions to us and these may depend on the country of delivery, the purchase price, the weight and size of the item, a possible membership of the platform, a direct delivery by the platform or via a third-party provider (Marketplace), etc., it is possible that the shipping costs indicated by euro-book.co.uk / euro-book.co.uk do not correspond to those of the offering platform.

Bibliographic data of the best matching book

Details of the book
Advertising to Children
Author:
Title:
ISBN:

9780230252028


This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.

Details of the book - Advertising to Children


EAN (ISBN-13): 9780230252028
ISBN (ISBN-10): 0230252028
Hardcover
Publishing year: 2014
Publisher: Palgrave Macmillan

Book in our database since 2014-09-27T18:40:01+01:00 (London)
Detail page last modified on 2021-12-10T11:26:13+00:00 (London)
ISBN/EAN: 9780230252028

ISBN - alternate spelling:
0-230-25202-8, 978-0-230-25202-8
Alternate spelling and related search-keywords:
Book author: gunter, oates, günter blum, fran
Book title: advertising

Information from Publisher

Author: M. Blades; C. Oates; F. Blumberg; B. Gunter
Title: Advertising to Children - New Directions, New Media
Publisher: Palgrave Macmillan; Palgrave Macmillan UK
265 Pages
Publishing year: 2014-08-29
London; GB
Weight: 4,385 kg
Language: English
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XI, 265 p.

BB; Developmental Psychology; Hardcover, Softcover / Psychologie/Theoretische Psychologie; Entwicklungspsychologie; Verstehen; Advertising; new media; television; childhood; consumption; marketing; children; youth; alcohol; behavior; development; media; media literacy; New Media; Promotion; childhood studies; media research; Childhood, Adolescence and Society; Media Studies; Marketing; Sociology of Culture; Media Research; Developmental Psychology; Sociology of Family, Youth and Aging; Media and Communication; Marketing; Sociology of Culture; Media Sociology; Soziologie: Familie und Beziehungen; Medienwissenschaften; Marketing und Vertrieb; Soziologie; Kulturwissenschaften; BC; EA; EA

1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People; Barrie Gunter 6. Advertising to Children in China; Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
< to archive...