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Principles of Marketing - Kotler, Philip, Armstrong, Gary
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Kotler, Philip, Armstrong, Gary:

Principles of Marketing - hardcover

2013, ISBN: 9780133255416

Prentice Hall, Hardcover, Auflage: Student, 695 Seiten, Publiziert: 2013-03-08T00:00:01Z, Produktgruppe: Buch, 1.56 kg, Management, Business & Karriere, Kategorien, Bücher, Marketing allg… More...

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Kotler, Philip, Armstrong, Gary:

Principles of Marketing - hardcover

2013, ISBN: 9780133255416

Prentice Hall, Gebundene Ausgabe, Auflage: Student, 695 Seiten, Publiziert: 2013-03-08T00:00:01Z, Produktgruppe: Buch, 3.45 kg, Management, Business & Karriere, Kategorien, Bücher, Market… More...

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Principles of Marketing - Kotler, Philip, Armstrong, Gary
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Kotler, Philip, Armstrong, Gary:
Principles of Marketing - hardcover

2013

ISBN: 9780133255416

Prentice Hall, Gebundene Ausgabe, Auflage: Student, 695 Seiten, Publiziert: 2013-03-08T00:00:01Z, Produktgruppe: Buch, 3.45 kg, Management, Business & Karriere, Kategorien, Bücher, Market… More...

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Philip Kotler, Gary Armstrong:
Principles of Marketing - hardcover

2013, ISBN: 9780133255416

Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… More...

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Principles of Marketing - Kotler, Philip, Armstrong, Gary
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Kotler, Philip, Armstrong, Gary:
Principles of Marketing - hardcover

2013, ISBN: 9780133255416

Prentice Hall, Gebundene Ausgabe, Auflage: Student, 695 Seiten, Publiziert: 2013-03-08T00:00:01Z, Produktgruppe: Buch, 3.45 kg, Marketing allgemein, Marketing & Verkauf, Business & Karrie… More...

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Principles of Marketing
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9780133255416


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Readers interested in an overview of marketing strategies and techniques.

Learn how to create value and gain loyal customers.
 
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and

Details of the book - Principles of Marketing


EAN (ISBN-13): 9780133255416
ISBN (ISBN-10): 0133255417
Hardcover
Paperback
Publishing year: 2013
Publisher: Prentice Hall

Book in our database since 2013-07-23T00:01:00+01:00 (London)
Detail page last modified on 2024-03-27T10:16:20+00:00 (London)
ISBN/EAN: 9780133255416

ISBN - alternate spelling:
0-13-325541-7, 978-0-13-325541-6
Alternate spelling and related search-keywords:
Book author: philip kotler, armstrong kotler, gary armstrong
Book title: principles marketing, marketing zero

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