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Principles of Marketing by Gary, Kotler, Philip Armstrong - Gary, Kotler, Philip Armstrong
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Gary, Kotler, Philip Armstrong:

Principles of Marketing by Gary, Kotler, Philip Armstrong - used book

ISBN: 9780133084047

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Today's marketing ch… More...

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Principles of Marketing - Kotler, Philip, Armstrong, Gary
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Kotler, Philip, Armstrong, Gary:

Principles of Marketing - hardcover

2013, ISBN: 9780133084047

Pearson College Div, Hardcover, Auflage: 15, 695 Seiten, Publiziert: 2013-01-19T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: colour illustrations, colour tables, fig, 1.36 kg, Verkaufs… More...

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Kotler, Philip, Armstrong, Gary:
Principles of Marketing - hardcover

2013

ISBN: 9780133084047

Pearson College Div, Hardcover, Auflage: 15, 695 Seiten, Publiziert: 2013-01-19T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: colour illustrations, colour tables, fig, 1.36 kg, Verkaufs… More...

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Principles of Marketing - Philip Kotler
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Philip Kotler:
Principles of Marketing - used book

ISBN: 9780133084047

A hand-inspected Used copy of "Principles of Marketing" by Philip Kotler. Ships directly from Textbooks.com 9780133084047,0133084043,principles,marketing,philip,kotler Business & Economic… More...

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Philip Kotler, Gary Armstrong:
Principles of Marketing - hardcover

ISBN: 9780133084047

Pearson College Div. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the m… More...

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Principles of Marketing
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ISBN:

9780133084047




Readers interested in an overview of marketing strategies and techniques.

Learn how to create value and gain loyal customers.
 
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Ap

Details of the book - Principles of Marketing


EAN (ISBN-13): 9780133084047
ISBN (ISBN-10): 0133084043
Hardcover
Paperback
Publishing year: 2013
Publisher: Pearson College Div

Book in our database since 2013-04-02T12:59:58+01:00 (London)
Detail page last modified on 2024-03-27T10:16:19+00:00 (London)
ISBN/EAN: 9780133084047

ISBN - alternate spelling:
0-13-308404-3, 978-0-13-308404-7
Alternate spelling and related search-keywords:
Book author: philip kotler, gary armstrong, international edition
Book title: principles marketing, marketing zero

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