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Principles of Marketing, 12th Edition - Kotler, Philip, Armstrong, Gary
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Kotler, Philip, Armstrong, Gary:

Principles of Marketing, 12th Edition - hardcover

2008, ISBN: 0132390027

[EAN: 9780132390026], Gebraucht, sehr guter Zustand, [SC: 23.35], [PU: Pearson College Div], Very Good condition. 12th edition. A copy that may have a few cosmetic defects. May also conta… More...

NOT NEW BOOK. Shipping costs: EUR 23.35 Wonder Book, Frederick, MD, U.S.A. [8895] [Rating: 5 (von 5)]
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Principles of Marketing - Philip Kotler, Gary Armstrong
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Philip Kotler, Gary Armstrong:

Principles of Marketing - hardcover

2001, ISBN: 9780132390026

[ED: Gebundene Ausgabe], [PU: Prentice Hall International], Gebraucht - Gut Retoure aus dem Handel mit mittleren Transportmängeln. Umgehender Versand mit ordentlicher Rechnung. Buch ist a… More...

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Armstrong, Gary, Kotler, Philip:
Principles of Marketing - used book

ISBN: 9780132390026

Pearson Education, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.,… More...

Shipping costs: EUR 9.23 Better World Books
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Gary Armstrong; Philip Kotler:
Principles of Marketing - hardcover

2007, ISBN: 9780132390026

Prentice Hall PTR, 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guarante… More...

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Armstrong, Gary, Kotler, Philip:
Principles of Marketing - used book

ISBN: 9780132390026

Pearson Education, Limited. Used - Good. Used book that is in clean, average condition without any missing pages., Pearson Education, Limited, 2.5

Shipping costs: EUR 9.23 Better World Books
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Details of the book
Principles of Marketing: United States Edition
Author:
Title:
ISBN:

9780132390026


The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Details of the book - Principles of Marketing: United States Edition


EAN (ISBN-13): 9780132390026
ISBN (ISBN-10): 0132390027
Hardcover
Paperback
Publishing year: 2007
Publisher: Prentice Hall International

Book in our database since 2007-05-28T20:14:58+01:00 (London)
Detail page last modified on 2024-03-27T10:16:17+00:00 (London)
ISBN/EAN: 9780132390026

ISBN - alternate spelling:
0-13-239002-7, 978-0-13-239002-6
Alternate spelling and related search-keywords:
Book author: philip kotler gary armstrong, phillip kotler, cram101 textbook reviews
Book title: principles marketing international edition, marketing management, marketing zero

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