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Kotler, Philip R. & Armstrong, Gary:

Principles of Marketing - hardcover

2002, ISBN: 9780131469181

Hardcover, Used, good, Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We t… More...

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Principles of marketing. - Kotler, Philip
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Kotler, Philip:

Principles of marketing. - hardcover

2006, ISBN: 9780131469181

[PU: Upper Saddle River, Pearson Prentice Hall], Hardcover Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-s… More...

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Philip Kotler, Gary Armstrong:
Principles of Marketing (Principles of Marketing) - hardcover

ISBN: 9780131469181

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… More...

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Philip T Kotler et Gary Armstrong:
Principles of Marketing: United States Edition - hardcover

2006, ISBN: 0131469185

[EAN: 9780131469181], Gebraucht, guter Zustand, [SC: 6.0], [PU: Prentice Hall], Edition 2006. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH… More...

NOT NEW BOOK. Shipping costs: EUR 6.00 Ammareal, Morangis, France [63929678] [Rating: 5 (von 5)]
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Principles of marketing. 11. ed. - Philip Kotler
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Philip Kotler:
Principles of marketing. 11. ed. - hardcover

2006, ISBN: 9780131469181

11. ed. Hardcover Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of… More...

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Details of the book
Principles of Marketing: United States Edition
Author:
Title:
ISBN:

9780131469181


The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Details of the book - Principles of Marketing: United States Edition


EAN (ISBN-13): 9780131469181
ISBN (ISBN-10): 0131469185
Hardcover
Publishing year: 2006
Publisher: Pearson

Book in our database since 2007-06-05T06:12:44+01:00 (London)
Detail page last modified on 2024-03-27T10:16:17+00:00 (London)
ISBN/EAN: 9780131469181

ISBN - alternate spelling:
0-13-146918-5, 978-0-13-146918-1
Alternate spelling and related search-keywords:
Book author: kotler philip, gary, armstrong, phillip kotler, edition
Book title: principles marketing, international marketing, marketing management, marketing zero

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