10, ISBN: 9780080545936

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers diss… More...

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The sev Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector. Microeconomics, Economics, Advertising and Differentiated Products~~ Baye, Michael R.~~Microeconomics~~Economics~~9780080545936, en, Advertising and Differentiated Products, Baye, Michael R., 9780080545936, JAI Press, 10/01/2001, , , , JAI Press, 10/01/2001<

2001, ISBN: 9780080545936

eBooks, eBook Download (PDF), Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "e;Advances in Applied Microeconomics"e;. The series… More...

eBooks, eBook Download (PDF), Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "e;Advances in Applied Microeconomics"e;. The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector. [PU: Jai Press], Seiten: 308, Jai Press, 2001<

ISBN: 9780080545936

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