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Marketing Management - A Strategic Decision-Making Approach by John W.  Mullins - John W.  Mullins
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John W. Mullins:

Marketing Management - A Strategic Decision-Making Approach by John W. Mullins - used book

ISBN: 9780073381169

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactic… More...

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Mullins, John, Walker, Orville, Boyd, Jr., Harper:

Marketing Management: A Strategic Decision-Making Approach - Paperback

ISBN: 9780073381169

McGraw-Hill/Irwin. Used - Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of pre… More...

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Mullins, John:
Marketing Management: A Strategic Decision-Making Approach - Paperback

2009

ISBN: 0073381160

[EAN: 9780073381169], [SC: 0.0], [PU: McGraw-Hill/Irwin], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describ… More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Walker, Orville C., Mullins, John, Boyd, Harper W., Jr:
Marketing Management - A Strategic Decision-Making Approach - used book

ISBN: 9780073381169

McGraw-Hill Higher Education. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects., McGraw-Hill Higher Education, 3

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Boyd, Jr., Harper,Walker, Orville,Mullins, John:
Marketing Management: A Strategic Decision-Making Approach - Paperback

2009, ISBN: 9780073381169

McGraw-Hill/Irwin, 2009-02-20. Paperback. Good. 1.0000 9.9000 7.8000. Moderate shelfwear and/or minor creases. Pages clean and intact., McGraw-Hill/Irwin, 2009-02-20, 2.5

Shipping costs: EUR 15.92 Schwabe Books

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Bibliographic data of the best matching book

Details of the book
Marketing Management: A Strategic Decision-Making Approach

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Details of the book - Marketing Management: A Strategic Decision-Making Approach


EAN (ISBN-13): 9780073381169
ISBN (ISBN-10): 0073381160
Paperback
Publishing year: 2009
Publisher: MCGRAW HILL BOOK CO
551 Pages
Weight: 1,007 kg
Language: eng/Englisch

Book in our database since 2008-12-01T16:55:41+00:00 (London)
Detail page last modified on 2024-01-22T10:20:15+00:00 (London)
ISBN/EAN: 9780073381169

ISBN - alternate spelling:
0-07-338116-0, 978-0-07-338116-9
Alternate spelling and related search-keywords:
Book author: walker john, mullin, mullins, john boyd, orville walker, hill
Book title: management marketing, strategic marketing


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