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Marketing: Principles & Perspectives - William O. Bearden, Thomas N. Ingram
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William O. Bearden, Thomas N. Ingram:

Marketing: Principles & Perspectives - used book

ISBN: 0072461276

Ringeinband, [EAN: 9780072461275], McGraw-Hill Inc.,US, McGraw-Hill Inc.,US, Book, [PU: McGraw-Hill Inc.,US], McGraw-Hill Inc.,US, 58317011, Werbung, 58316011, Marketing & Verkauf, 581730… More...

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Title: Marketing Looseleaf wPower Web Package - Thomas N. Ingram William O. Bearden
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Thomas N. Ingram William O. Bearden:

Title: Marketing Looseleaf wPower Web Package - used book

ISBN: 0072461276

Ring-bound, [EAN: 9780072461275], Irwin/McGraw-Hill, Irwin/McGraw-Hill, Book, [PU: Irwin/McGraw-Hill], Irwin/McGraw-Hill, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Fin… More...

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Marketing - Bearden, William O. Ingram, Thomas N.
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Bearden, William O. Ingram, Thomas N.:
Marketing - used book

2000

ISBN: 9780072461275

Irwin/McGraw-Hill, Ring-bound, Auflage: 3rd Pkg, Publiziert: 2000-10-16, Produktgruppe: Book, 1.27 kg, Advertising, Sales & Marketing, Business, Finance & Law, Subjects, Books, Business &… More...

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William O. Bearden; Thomas N. Ingram:
Marketing Looseleaf w/Power Web Package - used book

2000, ISBN: 9780072461275

Irwin/McGraw-Hill, 2000-10-16. Ring-bound. Good., Irwin/McGraw-Hill, 2000-10-16, 2.5

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William O. Bearden; Thomas N. Ingram:
Marketing Looseleaf w/Power Web Package - used book

2000, ISBN: 9780072461275

Irwin/McGraw-Hill, 2000-10-16. Ring-bound. Good., Irwin/McGraw-Hill, 2000-10-16

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Details of the book
Marketing
Author:
Title:
ISBN:

9780072461275


Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.

Details of the book - Marketing


EAN (ISBN-13): 9780072461275
ISBN (ISBN-10): 0072461276
Paperback
Publishing year: 2000
Publisher: Irwin/McGraw-Hill

Book in our database since 2007-05-23T00:34:21+01:00 (London)
Detail page last modified on 2024-02-24T08:53:13+00:00 (London)
ISBN/EAN: 9780072461275

ISBN - alternate spelling:
0-07-246127-6, 978-0-07-246127-5
Alternate spelling and related search-keywords:
Book author: thomas bearden
Book title: marketing principles perspectives, web

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