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Frederic P. Miller:

Integrated Marketing Communications - Paperback

2010, ISBN: 6130633300

[EAN: 9786130633301], Neubuch, [PU: Alphascript Publishing Feb 2010], Neuware - Integrated Marketing Communications is a term used to describe a holistic approach to marketing communicati… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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Integrated Marketing Communications - hardcover

2010, ISBN: 9786130633301

[ED: Kartoniert / Broschiert], [PU: Alphascript Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Integrated Marketing Communic… More...

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Integrated Marketing Communications - new book

2010

ISBN: 9786130633301

Sous la direction de: Miller, Frederic P. Sous la direction de: Vandome, Agnes F. Sous la direction de: McBrewster, John, Alphascript Publishing, Broché, 88 Seiten, Publiziert: 2010-10-21… More...

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Integrated Marketing Communications - Frederic P. Miller
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Frederic P. Miller:
Integrated Marketing Communications - Paperback

2010, ISBN: 6130633300

[EAN: 9786130633301], Nouveau livre, [SC: 9.9], [PU: Alphascript Publishing], This item is printed on demand - it takes 3-4 days longer - Neuware 88 pp. Englisch, Books

NEW BOOK. Shipping costs: EUR 9.90 BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Note: 5 (sur 5)]
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Integrated Marketing Communications - Frederic P. Miller
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Frederic P. Miller:
Integrated Marketing Communications - Paperback

2010, ISBN: 6130633300

[EAN: 9786130633301], Neubuch, [PU: Alphascript Publishing], This item is printed on demand - it takes 3-4 days longer - Neuware 88 pp. Englisch, Books

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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Integrated Marketing Communications
Author:
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ISBN:

6130633300


Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion).

Details of the book - Integrated Marketing Communications


EAN (ISBN-13): 9786130633301
ISBN (ISBN-10): 6130633300
Hardcover
Paperback
Publishing year: 2010
Publisher: Alphascript Publishing

Book in our database since 2008-12-24T21:45:09+00:00 (London)
Detail page last modified on 2023-07-28T07:27:19+01:00 (London)
ISBN/EAN: 6130633300

ISBN - alternate spelling:
613-0-63330-0, 978-613-0-63330-1
Alternate spelling and related search-keywords:
Book title: marketing communications, advertising, mix, public relations, infiltration

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