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IMC in South Africa's Banking Sector during recession - Lucas Khasi
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Lucas Khasi:

IMC in South Africa's Banking Sector during recession - Paperback

2008, ISBN: 9783846511398

Paperback, [PU: LAP Lambert Academic Publishing], Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in… More...

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IMC in South Africa's Banking Sector during recession - Khasi, Lucas
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Khasi, Lucas:

IMC in South Africa's Banking Sector during recession - Paperback

2011, ISBN: 3846511390

[EAN: 9783846511398], Nieuw boek, [SC: 62.82], [PU: LAP Lambert Academic Publishing], MEDIEN KOMMUNIKATION KOMMUNIKATIONSWISSENSCHAFT PUBLIC RELATIONS, Dieser Artikel ist ein Print on Dem… More...

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IMC in South Africa's Banking Sector during recession - Khasi, Lucas
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Khasi, Lucas:
IMC in South Africa's Banking Sector during recession - Paperback

2011

ISBN: 3846511390

[EAN: 9783846511398], Neubuch, [PU: LAP Lambert Academic Publishing], MEDIEN KOMMUNIKATION KOMMUNIKATIONSWISSENSCHAFT PUBLIC RELATIONS, Dieser Artikel ist ein Print on Demand Artikel und … More...

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IMC in South Africa's Banking Sector during recession: communication as a strategic tool - Khasi, Lucas
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Khasi, Lucas:
IMC in South Africa's Banking Sector during recession: communication as a strategic tool - Paperback

2011, ISBN: 9783846511398

LAP LAMBERT Academic Publishing, Taschenbuch, 88 Seiten, Publiziert: 2011-11-10T00:00:01Z, Produktgruppe: Buch, 0.29 kg, Recht, Kategorien, Bücher, Medienwissenschaft, Sozialwissenschaft,… More...

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Khasi, L: IMC in South Africa's Banking Sector during recess
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Khasi, L: IMC in South Africa's Banking Sector during recess - Paperback

2011, ISBN: 9783846511398

auteur: Khasi, Lucas, LAP Lambert Acad. Publ. Paperback, 88 Seiten, Publiziert: 2011-11-01T00:00:01Z, Produktgruppe: Book, 0.29 kg, Categorieën, Boeken, Engelstalige boeken, Specialty Sto… More...

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IMC in South Africa's Banking Sector during recession: communication as a strategic tool
Author:
Title:
ISBN:

3846511390


Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in the corporate world as a strategic business tool. Within the corporate world,it has played a big role as a crisis management tool, information disserminator, education medium and the list goes on. This book explores the role communication played in ensuring that the South African banking sector stayed afloat during the economic recession that hit the global community in 2008.Absa bank was chosen as a case study to highlight the role communication played, particularly integrated marketing communication during recession.this book is targeted at practitioners within communication field as well as junior students who are conducting research as it presents a unique approach of data collection and analysis.

Details of the book - IMC in South Africa's Banking Sector during recession: communication as a strategic tool


EAN (ISBN-13): 9783846511398
ISBN (ISBN-10): 3846511390
Hardcover
Paperback
Publishing year: 2011
Publisher: LAP LAMBERT Academic Publishing

Book in our database since 2007-04-08T09:01:16+01:00 (London)
Detail page last modified on 2021-07-21T22:09:02+01:00 (London)
ISBN/EAN: 3846511390

ISBN - alternate spelling:
3-8465-1139-0, 978-3-8465-1139-8
Alternate spelling and related search-keywords:
Book author: lucas, khasi
Book title: due south

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