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ECOC 2.0 - Németh, Ágnes
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Németh, Ágnes:

ECOC 2.0 - Paperback

2011, ISBN: 9783639340310

[ED: Softcover], [PU: VDM Verlag Dr. Müller], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant e… More...

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Ecoc 2.0 - Agnes Nemeth
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Agnes Nemeth:

Ecoc 2.0 - Paperback

2011, ISBN: 9783639340310

Paperback, [PU: VDM Verlag], The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant element of the pla… More...

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ECOC 2.0 - Ágnes Németh
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Ágnes Németh:
ECOC 2.0 - First edition

2011

ISBN: 9783639340310

Hardcover

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Németh ÁgnesÁg… More...

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ECOC 2.0: the Online Imprint of Pécs 2010 and Turku 2011 Cultural Mega-events - Németh, Ágnes
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Németh, Ágnes:
ECOC 2.0: the Online Imprint of Pécs 2010 and Turku 2011 Cultural Mega-events - new book

2011, ISBN: 9783639340310

VDM Verlag, Broché, 92 Seiten, Publiziert: 2011-04-08T00:00:01Z, Produktgruppe: Livre, 0.33 kg, Livres anglais et étrangers, Boutiques, Livres, Médias et communication, Sciences humaines,… More...

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Németh, Ágnes:
Ecoc 2.0 - Paperback

2011, ISBN: 9783639340310

Trade paperback, New., Trade paperback (US). Glued binding. 92 p., Saarbrucken, [PU: VDM Verlag]

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ECOC 2.0: the Online Imprint of Pécs 2010 and Turku 2011 Cultural Mega-events
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ISBN:

3639340310


The European Capital of Culture title is considered a valuable brand for the hosting cities, therefore, its wide promotion is a significant element of the planning and preparatory years. The theme of promotion around the ECOC event is studied from multiple angels; starting with the so-called traditional tools and methods which have been present since the beginning of the initiative, followed by the more in-depth analysis of the web-phenomena surrounding the ECOC projects. Furthermore, the advancement of on-line technologies has had a strong effect on the publicity of these projects; therefore, the investigation spreads beyond the appearance and functions of the official websites and includes the related web 2.0 manifestations. Interactivity and forms of on-line publicity is studied in connection with two particular ECOC projects, Pécs 2010 and Turku 2011. This book contributes to former studies related to the ECOC programme's symbolic capacity, and in some respect, goes beyond them by applying also different methods of webometrics, such as blog searching, link impact assessment and link relationship mapping.

Details of the book - ECOC 2.0: the Online Imprint of Pécs 2010 and Turku 2011 Cultural Mega-events


EAN (ISBN-13): 9783639340310
ISBN (ISBN-10): 3639340310
Hardcover
Paperback
Publishing year: 2010
Publisher: VDM Verlag

Book in our database since 2009-05-01T19:47:30+01:00 (London)
Detail page last modified on 2023-06-16T07:03:48+01:00 (London)
ISBN/EAN: 3639340310

ISBN - alternate spelling:
3-639-34031-0, 978-3-639-34031-0
Alternate spelling and related search-keywords:
Book author: nemeth
Book title: ecoc, mega, pecs, turku

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