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Development of a CRM Concept for a Mass Customization Business - Hohenschwert, Lena
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Hohenschwert, Lena:

Development of a CRM Concept for a Mass Customization Business - Paperback

2010, ISBN: 9783639246568

[ED: Softcover], [PU: VDM Verlag Dr. Müller], Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversat… More...

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Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Hohenschwert, Lena
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Hohenschwert, Lena:

Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Paperback

2010, ISBN: 9783639246568

VDM Verlag Dr. Müller, Taschenbuch, 88 Seiten, Publiziert: 2010-03-26T00:00:01Z, Produktgruppe: Buch, 0.31 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Kundenmanagement… More...

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Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Hohenschwert, Lena
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Hohenschwert, Lena:
Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Paperback

2010

ISBN: 9783639246568

[PU: VDM Verlag Dr. Müller], 88 Seiten Taschenbuch, Größe: 15 x 0.5 x 22 cm Gepflegter, sauberer Zustand. 7095049/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 0.00], gebraucht; sehr gut, gew… More...

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Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Hohenschwert, Lena
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Hohenschwert, Lena:
Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding - Paperback

2010, ISBN: 9783639246568

VDM Verlag Dr. Müller, Paperback, 88 Seiten, Publiziert: 2010-03-26T00:00:01Z, Produktgruppe: Book, 0.14 kg, Management, Business, Finance & Law, Subjects, Books, VDM Verlag Dr. Müller, 2010

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Hohenschwert, Lena:
Development of a CRM Concept for a Mass Customization Business Capturing Value through Strategic Customer Bonding - Paperback

2010, ISBN: 363924656X

[EAN: 9783639246568], Neubuch, [PU: VDM Verlag Dr. Müller], New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000., Books

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Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding
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ISBN:

363924656X


Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. This work applies the theoretical constructs of CRM to the set-up of a case company exemplifying a MC business. Therewith, the intention is to use the symbiosis of both concepts amplifying the possibilities of customer bonding to the individualization of product and customer relationship. Firstly, the theoretical foundations of CRM and MC will be elaborated, followed by the motivation and benefits for MC businesses to employ CRM. Further, a rough description and analysis of the case company will be given in order to highlight benefits, but also potential challenges, of CRM in the organizational and strategic set-up of a MC business. In the third chapter a CRM concept for the example company will be developed, formulating the goals and strategies as well as stating the implications for implementation and monitoring of the proposed CRM strategy.

Details of the book - Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding


EAN (ISBN-13): 9783639246568
ISBN (ISBN-10): 363924656X
Hardcover
Paperback
Publishing year: 2010
Publisher: VDM Verlag Dr. Müller

Book in our database since 2007-09-07T23:57:13+01:00 (London)
Detail page last modified on 2023-11-14T10:24:45+00:00 (London)
ISBN/EAN: 363924656X

ISBN - alternate spelling:
3-639-24656-X, 978-3-639-24656-8
Alternate spelling and related search-keywords:
Book author: hohenschwert, vdm verlag
Book title: business development, mass customization, new concept, crm, bonding

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