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ORGANIZATIONAL BUYING BEHAVIOR - GLAVEE-GEO, RICHARD
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GLAVEE-GEO, RICHARD:

ORGANIZATIONAL BUYING BEHAVIOR - Paperback

2009, ISBN: 9783639221992

[ED: Softcover], [PU: VDM Verlag Dr. Müller], Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing… More...

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ORGANIZATIONAL BUYING BEHAVIOR - Glavee-Geo, Richard
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Glavee-Geo, Richard:

ORGANIZATIONAL BUYING BEHAVIOR - Paperback

2009, ISBN: 3639221990

[EAN: 9783639221992], Neubuch, [PU: VDM Verlag Dr. Müller], WIRTSCHAFT WERBUNG MARKETING, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung für Sie gedruckt.… More...

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ORGANIZATIONAL BUYING BEHAVIOR - RICHARD GLAVEE-GEO
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RICHARD GLAVEE-GEO:
ORGANIZATIONAL BUYING BEHAVIOR - Paperback

ISBN: 9783639221992

*ORGANIZATIONAL BUYING BEHAVIOR* - FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswi… More...

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ORGANIZATIONAL BUYING BEHAVIOR - RICHARD GLAVEE-GEO
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RICHARD GLAVEE-GEO:
ORGANIZATIONAL BUYING BEHAVIOR - Paperback

ISBN: 3639221990

ORGANIZATIONAL BUYING BEHAVIOR ab 48.99 € als Taschenbuch: FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswisse… More...

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ORGANIZATIONAL BUYING BEHAVIOR - Paperback

2009, ISBN: 3639221990

[EAN: 9783639221992], Neubuch, [PU: - -], Books

NEW BOOK. Shipping costs: EUR 19.84 Chiron Media, Wallingford, United Kingdom [55661942] [Rating: 4 (von 5)]
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Details of the book
ORGANIZATIONAL BUYING BEHAVIOR
Author:
Title:
ISBN:

3639221990


Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful.

Details of the book - ORGANIZATIONAL BUYING BEHAVIOR


EAN (ISBN-13): 9783639221992
ISBN (ISBN-10): 3639221990
Hardcover
Paperback
Publishing year: 2009
Publisher: VDM Verlag Dr. Müller
100 Pages
Weight: 0,165 kg
Language: eng/Englisch

Book in our database since 2007-11-24T19:47:14+00:00 (London)
Detail page last modified on 2023-08-14T01:19:47+01:00 (London)
ISBN/EAN: 3639221990

ISBN - alternate spelling:
3-639-22199-0, 978-3-639-22199-2
Alternate spelling and related search-keywords:
Book author: geo
Book title: influencing, organizational behavior

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