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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Dave Wooldridge, Michael Schneider
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Dave Wooldridge, Michael Schneider:
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - new book

ISBN: 9781430233008

ID: 978143023300

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing Dave Wooldridge, Michael Schneider, Books, The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Books, Apress

New book Indigo.ca
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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Dave Wooldridge, Michael Schneider
book is out-of-stock
(*)
Dave Wooldridge, Michael Schneider:
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Paperback

2011, ISBN: 1430233001

[SR: 677730], Paperback, [EAN: 9781430233008], Apress, Apress, Book, [PU: Apress], 2011-03-24, Apress, 269655, Hardware, 269669, Handheld Computers, 269666, Macintosh, 404258, Network Hardware, 269668, PCs, 269672, Peripherals, 269676, Upgrading & Repairs, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 14159991, Mobile Phone Programming, 269678, Programming, 71, Computing & Internet, 1025612, Subjects, 266239, Books

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - Dave Wooldridge, Michael Schneider
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Dave Wooldridge, Michael Schneider:
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed - used book

ISBN: 9781430233008

ID: 989600148

Apress. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Apress

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The Business of iPhone and iPad App Development - Dave Wooldridge
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Dave Wooldridge:
The Business of iPhone and iPad App Development - Paperback

ISBN: 9781430233008

Paperback, [PU: aPress], "Developer success in the iTunes App Store"--Cover., Macintosh Programming

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The Business of iPhone and iPad App Development - Dave Wooldridge; Michael Schneider
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Dave Wooldridge; Michael Schneider:
The Business of iPhone and iPad App Development - Paperback

2011, ISBN: 9781430233008

ID: 26781510

[ED: 2], 2nd ed. 2011, Softcover, Buch, [PU: Apress]

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Details of the book

Details of the book - The Business of Iphone and Ipad App Development: Making and Marketing Apps That Succeed


EAN (ISBN-13): 9781430233008
ISBN (ISBN-10): 1430233001
Hardcover
Paperback
Publishing year: 2011
Publisher: Springer
480 Pages
Weight: 0,705 kg
Language: eng/Englisch

Book in our database since 07.07.2009 11:51:32
Book found last time on 23.08.2017 19:07:58
ISBN/EAN: 1430233001

ISBN - alternate spelling:
1-4302-3300-1, 978-1-4302-3300-8


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