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Silk, A.J.:

What Is Marketing? - Paperback

2006, ISBN: 9781422104606

Harvard Business School Press, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round… More...

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Harvard Business Review; Alvin J. Silk,:

What Is Marketing? (eBook) - new book

ISBN: 9781422104606

by Harvard Business Review; Alvin J. Silk, PRINT ISBN: 9781422104606 E-TEXT ISBN: 9781633690349 Harvard Business Review Press eBook Other pricing structure might be available at vitalsour… More...

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What Is Marketing? (Paperback or Softback) - new book

ISBN: 9781422104606

What Is Marketing?. (Paperback or Softback). Format: Paperback or Softback. Screw Consent: A Better Politics of Sexual Justice (Paperback or Softback). Explicaci?n del Mapa de la Concienc… More...

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Review, Harvard Business; Silk, Alvin J:
What Is Marketing? - Paperback

2006, ISBN: 9781422104606

Harvard Business Review Press, 2006-10-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!, Harvard Business Review Press, 2006-10-01, 6

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What Is Marketing? - Silk, Alvin J.
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Silk, Alvin J.:
What Is Marketing? - new book

ISBN: 9781422104606

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Details of the book
What Is Marketing?

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

Details of the book - What Is Marketing?


EAN (ISBN-13): 9781422104606
ISBN (ISBN-10): 1422104605
Hardcover
Paperback
Publishing year: 2006
Publisher: Harvard Business Review Press
207 Pages
Weight: 0,281 kg
Language: eng/Englisch

Book in our database since 2007-10-10T23:54:41+01:00 (London)
Detail page last modified on 2023-11-26T07:11:02+00:00 (London)
ISBN/EAN: 1422104605

ISBN - alternate spelling:
1-4221-0460-5, 978-1-4221-0460-6
Alternate spelling and related search-keywords:
Book author: alvin, harvard business review, hill, silk
Book title: what not wear, marketing


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Latest similar book:
9781633694804 What Is Marketing? (Alvin J. Silk; Harvard Business Review)


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