ISBN: 9781420824766

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what driv… More...

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels – from senior executives to store managers – describing the many ways traffic and customer conversion analysis can help retailers better measure results, drive performance and manage costs. The informal tone, case examples and over 100 graphs and charts make the material highly readable and accessible. Dr. Paul McElhone, Executive Director of the School of Retail at the University of Alberta says, Mark has managed to create a template that can be customized for all retailers regardless of size, product, or service. His professional, relaxed writing style is engaging. He has attacked head-on many of the challenges facing retailers and those in the service sectors. This is a great read full of excellent insights. Whether you are new to the retail game or a seasoned veteran When Retailers Customers Count is a great reference book for anyone involved in the retail decision-making process. Books Books ~~ Business & Economics~~ General When-Retail-Customers-Count~~Mark-Ryski AuthorHouse<

ISBN: 9781420824766

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what driv… More...

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels – from senior executives to store managers – describing the many ways traffic and customer conversion analysis can help retailers better measure results, drive performance and manage costs. The informal tone, case examples and over 100 graphs and charts make the material highly readable and accessible. Dr. Paul McElhone, Executive Director of the School of Retail at the University of Alberta says, Mark has managed to create a template that can be customized for all retailers regardless of size, product, or service. His professional, relaxed writing style is engaging. He has attacked head-on many of the challenges facing retailers and those in the service sectors. This is a great read full of excellent insights. Whether you are new to the retail game or a seasoned veteran When Retailers Customers Count is a great reference book for anyone involved in the retail decision-making process. Trade Books>Hardcover>Business>Business Profiles>Busn Profiles, AuthorHouse Core >2<

2005, ISBN: 1420824767, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: AUTHORHOUSE, 308 Seiten, L=152mm, B=229mm, H=21mm, Gew.=603gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business /… More...

Internationaler Buchtitel. In englischer Sprache. Verlag: AUTHORHOUSE, 308 Seiten, L=152mm, B=229mm, H=21mm, Gew.=603gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden<

ISBN: 9781420824766

When Retail Customers Count Mark Ryski, Books, Reference and Language, When Retail Customers Count Books>Reference and Language