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Medienforschung: Eine Einführung von Susanna Horning Priest (englisch) Taschenbuch - Susanna Horning Priest
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Susanna Horning Priest:

Medienforschung: Eine Einführung von Susanna Horning Priest (englisch) Taschenbuch - Paperback

ISBN: 9781412960977

By Susanna Horning Priest. Author Susanna Horning Priest. She holds a doctoral degree in communications from the University of Washington, a master's degree in sociology from the Universi… More...

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Doing Media Research : An Introduction by Susanna Horning Priest - Susanna Horning Priest
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ISBN: 9781412960977

Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods… More...

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Doing Media Research : An Introduction by Susanna Horning Priest - Susanna Horning Priest
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Doing Media Research : An Introduction by Susanna Horning Priest - used book

ISBN: 9781412960977

Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods… More...

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Priest, Prof Susanna Hornig:
Doing Media Research: An Introduction - Paperback

ISBN: 9781412960977

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Doing Media Research - Susanna Hornig Priest
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Susanna Hornig Priest:
Doing Media Research - Paperback

ISBN: 9781412960977

paperback, [PU: SAGE Publications]

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Details of the book
Doing Media Research: An Introduction

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Details of the book - Doing Media Research: An Introduction


EAN (ISBN-13): 9781412960977
ISBN (ISBN-10): 1412960975
Hardcover
Paperback
Publishing year: 2009
Publisher: SAGE Publications, Inc
272 Pages
Weight: 0,454 kg
Language: eng/Englisch

Book in our database since 2009-03-09T15:36:42+00:00 (London)
Detail page last modified on 2024-02-14T14:23:11+00:00 (London)
ISBN/EAN: 1412960975

ISBN - alternate spelling:
1-4129-6097-5, 978-1-4129-6097-7
Alternate spelling and related search-keywords:
Book author: hornig, priest, horning
Book title: doing, research, media res


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9780803972926 Doing Media Research: An Introduction (Susanna Hornig Priest)


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