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Schultz, Don; Dennis G. Martin; B. Barnes; William P. Brown (Editor):

Strategic Advertising Campaigns - hardcover

1987, ISBN: 9780844230894

NTC Business Book, U, S, A, 1987. Very Good/Unknown. Quarto, hardcover, near fine in black pictorial boards. Second edition. 532 pp. including index. A good reference book for anyone in… More...

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Schultz, Don; Dennis G. Martin; B. Barnes; William P. Brown (Editor):

Strategic Advertising Campaigns - hardcover

1987, ISBN: 9780844230894

NTC Business Book, U, S, A, 1987 Quarto, hardcover, near fine in black pictorial boards. Second edition. 532 pp. including index. A good reference book for anyone in advertising. Discusse… More...

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Don E. Schultz, Dennis G. Martin, B. Barnes:
Strategic Advertising Campaigns - hardcover

ISBN: 9780844230894

NTC Publishing Group,U.S.. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Poss… More...

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Schultz, Don E. Martin, Dennis G. Barnes, B.:
Strategic Advertising Campaigns - hardcover

1989, ISBN: 9780844230894

Hauptdarsteller: Brown, William P. NTC Publishing Group,U.S. Gebundene Ausgabe, Auflage: New ed of 2 Revised ed, 532 Seiten, Publiziert: 1989-09-01T00:00:01Z, Produktgruppe: Buch, 2.85 kg… More...

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Strategic Advertising Campaigns - Schultz, Don E. Martin, Dennis G. Barnes, B.
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Schultz, Don E. Martin, Dennis G. Barnes, B.:
Strategic Advertising Campaigns - hardcover

1989, ISBN: 9780844230894

Hauptdarsteller: Brown, William P. NTC Publishing Group,U.S. Gebundene Ausgabe, Auflage: New ed of 2 Revised ed, 532 Seiten, Publiziert: 1989-09-01T00:00:01Z, Produktgruppe: Buch, Werbung… More...

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Details of the book
Strategic Advertising Campaigns
Author:
Title:
ISBN:

0844230898


Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products

Details of the book - Strategic Advertising Campaigns


EAN (ISBN-13): 9780844230894
ISBN (ISBN-10): 0844230898
Hardcover
Publishing year: 1989
Publisher: NTC Publishing Group,U.S.

Book in our database since 2008-03-31T14:01:02+01:00 (London)
Detail page last modified on 2024-04-14T10:16:04+01:00 (London)
ISBN/EAN: 0844230898

ISBN - alternate spelling:
0-8442-3089-8, 978-0-8442-3089-4
Alternate spelling and related search-keywords:
Book author: william martin, dennis martin, don martin, schultz, dennis brown, william barnes
Book title: don martin

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9780844230153 Strategic Advertising Campaigns (Schultz, Don E., Professor)

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