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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
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ISBN: 9780767900331

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your busines… More...

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Revenue Management : Hard-Core Tactics for Market Domination by Robert G. Cross - Robert G. Cross
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Revenue Management : Hard-Core Tactics for Market Domination by Robert G. Cross - used book

ISBN: 9780767900331

From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on grow… More...

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Robert G. Cross:
Revenue Management: Hard-Core Tactics for Market Domination - Paperback

ISBN: 9780767900331

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Revenue Management: Hard-Core Tactics for Market Domination - Paperback

ISBN: 9780767900331

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Revenue Management - used book

ISBN: 9780767900331

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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
Author:
Title:
ISBN:

0767900332


From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In "Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, "Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Details of the book - Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author


EAN (ISBN-13): 9780767900331
ISBN (ISBN-10): 0767900332
Hardcover
Paperback
Publishing year: 1997
Publisher: Crown Publishing Group Core >1
288 Pages
Weight: 0,268 kg
Language: eng/Englisch

Book in our database since 2007-05-16T15:13:46+01:00 (London)
Detail page last modified on 2024-03-05T11:48:05+00:00 (London)
ISBN/EAN: 0767900332

ISBN - alternate spelling:
0-7679-0033-2, 978-0-7679-0033-1
Alternate spelling and related search-keywords:
Book author: cross robert, low robert
Book title: hard core, domination, revenue management

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