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Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
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Bridgewater, Susan / Bridewater, Susan / Doyle, Peter:
Innovation in Marketing - used book

ISBN: 9780750641210

ID: 2794543

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter, Routledge

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Innovation in Marketing (Paperback) - Peter Doyle, Susan Bridgewater
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Peter Doyle, Susan Bridgewater:
Innovation in Marketing (Paperback) - Paperback

1999, ISBN: 0750641215

ID: 16045534508

[EAN: 9780750641210], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Marketing|General, Language: English Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

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Innovation in Marketing - Doyle, Peter; Bridgewater, Susan
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Doyle, Peter; Bridgewater, Susan:
Innovation in Marketing - new book

ISBN: 9780750641210

ID: 1039322

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Business Business eBook, Taylor and Francis

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Innovation in Marketing
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Innovation in Marketing - new book

ISBN: 0750641215

ID: 3-13404627

This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical researchProminent author team Supported by tutor resource pack Livre - Livre, [PU: Butterworth-Heinemann, Architectural Press]

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Innovation in Marketing - Peter Doyle; Susan Bridgewater
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Peter Doyle; Susan Bridgewater:
Innovation in Marketing - Paperback

1998, ISBN: 9780750641210

ID: 500646

Softcover, Buch, [PU: Butterworth-Heinemann Ltd]

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Details of the book
Innovation in Marketing

"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Details of the book - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Paperback
Publishing year: 1999
Publisher: BUTTERWORTH HEINEMANN
224 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 07.12.2007 12:13:44
Book found last time on 20.07.2018 14:25:36
ISBN/EAN: 0750641215

ISBN - alternate spelling:
0-7506-4121-5, 978-0-7506-4121-0


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