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Gerry Mccusker:

Public Relations Disasters: Inside Stories and Lessons Learnt - Paperback

2006, ISBN: 0749445726

[EAN: 9780749445720], Gebraucht, sehr guter Zustand, [PU: Kogan Page Ltd, United Kingdom, London], GERRY MCCUSKER PUBLIC RELATIONS DISASTERS INSIDE STORIES AND LESSONS LEARNT, From the to… More...

NOT NEW BOOK. Shipping costs: EUR 3.16 WorldofBooks, Goring-By-Sea, WS, United Kingdom [51947087] [Rating: 5 (von 5)]
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Public Relations Disasters: Inside Stories and Lessons Learnt - Gerry McCusker
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Gerry McCusker:

Public Relations Disasters: Inside Stories and Lessons Learnt - used book

ISBN: 9780749445720

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the worl… More...

No. 9780749445720. Shipping costs:1, 3-5 Days. (EUR 3.47)
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Gerry McCusker:
Public Relations Disasters: Talespin--Inside Stories & Lessons Learnt - Paperback

2006

ISBN: 9780749445720

Softcover, 327 pages. 9.25x6.25x1.25 inches., New book, [PU: Kogan Page Ltd]

Shipping costs: EUR 0.00 Exeter, DEVON, Revaluation Books
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Gerry McCusker:
Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt - Paperback

2006, ISBN: 9780749445720

Kogan Page, 2006-03-28. Paperback. Good., Kogan Page, 2006-03-28, 2.5

Shipping costs:Free shipping. (EUR 0.00) Ergodebooks
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Public Relations Disasters - Gerry McCusker
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Gerry McCusker:
Public Relations Disasters - Paperback

2006, ISBN: 0749445726

[EAN: 9780749445720], [PU: Kogan Page Limited], pp. viii + 327, Books

Shipping costs: EUR 3.99 Books Puddle, New York, NY, U.S.A. [70780988] [Rating: 4 (of 5)]

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Details of the book
Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.

Details of the book - Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt


EAN (ISBN-13): 9780749445720
ISBN (ISBN-10): 0749445726
Paperback
Publishing year: 2006
Publisher: Kogan Page
327 Pages
Weight: 0,594 kg
Language: eng/Englisch

Book in our database since 2007-05-13T06:19:31+01:00 (London)
Detail page last modified on 2023-08-05T00:58:01+01:00 (London)
ISBN/EAN: 0749445726

ISBN - alternate spelling:
0-7494-4572-6, 978-0-7494-4572-0
Alternate spelling and related search-keywords:
Book author: gerry, mccusker
Book title: public relations, disasters, lessons disaster, inside stories


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Latest similar book:
9780749444402 Talespin: public relations disasters - inside stories & lessons learnt (Gerry McCusker)


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