ISBN: 9780415327145

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN & HALL], Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and p… More...

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN & HALL], Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management. XVIII,278 pages - 19 b/w ill., 57 b/w Line drawings, 10 b/w Tables - 246 x 174 mm Versandfertig in über 4 Wochen, [SC: 0.00]<

2006, ISBN: 9780415327145

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook… More...

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. br br With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. br br Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area. Retail Product Management: Buying and Merchandising Buch (fremdspr.) gebundene Ausgabe 01.01.2006 Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall, .200<

ISBN: 9780415327145

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook… More...

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. br br With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing. br br Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area. Retail Product Management: Buying and Merchandising Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall<

ISBN: 9780415327145

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN HALL], This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues rel… More...

[ED: Hardcover], [PU: ROUTLEDGE CHAPMAN HALL], This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing. XVIII,278 pages - 19 b/w ill., 57 b/w Line drawings, 10 b/w Tables - 246 x 174 mm Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)<

2005, ISBN: 9780415327145

2 Rev ed, Hardcover, Buch, [PU: Routledge]