Ecological Intelligence : How Knowing the Hidden Impacts of What We Buy Can Change Everything by Daniel Goleman - used book

The bestselling author of "Emotional Intelligence" and "Primal Leadership," Daniel Goleman reveals the hidden environmental consequences of what we make and buy, and shows how new market forces can drive the essential changes we all must make to save our planet. We recycle bottles, but drive miles in gas-guzzling cars to shop. We take bags to the grocery store, but buy fruits shipped from South America. In ECOLOGICAL INTELLIGENCE Daniel Goleman reveals why "green is a mirage" and illuminates the wild inconsistencies in our response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers have found it impossible to know the harmful environmental and health consequences of our purchases. Collectively, he says, we are in denial over the hidden impacts of the goods and services we make and consume. The problem is exacerbated by a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. A new generation of technologies informing us of the ecological facts about products will make this vital information available to consumers where it matters most--at the point of purchase. The balance of power, Goleman argues, will shift from seller to buyer. This "radical transparency" will allow consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their business practices.