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Cases In Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear, New Hard - Thomas Kinnear, Kenneth L. Bernhardt
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Thomas Kinnear, Kenneth L. Bernhardt:

Cases In Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear, New Hard - hardcover

ISBN: 9780256204643

Wholesale Lots. Other Formats. 7th Edition. Condition New. Format Hardcover. Publisher Irwin Professional Publishing. Publication Year 1996-12-01. DVDs & Blu-ray Discs. qui… More...

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Bernhardt:

Cases In Marketing Management - used book

ISBN: 9780256204643

Richard d Irwin. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-librar… More...

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Cases Mktg Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Bernhardt
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Bernhardt:
Cases Mktg Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING) - hardcover

1996

ISBN: 9780256204643

McGraw-Hill Inc.,US, Hardcover, Auflage: 7th ed. 665 Seiten, Publiziert: 1996-12-01T00:00:01Z, Produktgruppe: Book, 0.91 kg, Management Science, Management, Business, Finance & Law, Subje… More...

Gut Shipping costs:In stock. Real shipping costs can differ from the ones shown here. (EUR 5.57) Phatpocket Book Shoppe
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4
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Kenneth L. Bernhardt, Thomas C. Kinnear:
Cases In Marketing Management - hardcover

ISBN: 9780256204643

Richard d Irwin. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the marki… More...

Shipping costs: EUR 13.77 Discover Books
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Cases In Marketing Management - Bernhardt, Kenneth L.; Kinnear, Thomas C.
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Bernhardt, Kenneth L.; Kinnear, Thomas C.:
Cases In Marketing Management - hardcover

1996, ISBN: 0256204640

[EAN: 9780256204643], New book, [PU: Richard d Irwin], New. In shrink wrap., Books

NEW BOOK. Shipping costs: EUR 5.95 BennettBooksLtd, LOS ANGELES, CA, U.S.A. [52101753] [Rating: 4 (of 5)]
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Details of the book
Cases Mktg Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Author:
Title:
ISBN:

0256204640


The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Details of the book - Cases Mktg Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING)


EAN (ISBN-13): 9780256204643
ISBN (ISBN-10): 0256204640
Hardcover
Publishing year: 1996
Publisher: McGraw-Hill Inc.,US
736 Pages
Weight: 1,193 kg
Language: eng/Englisch

Book in our database since 2007-04-08T16:10:49+01:00 (London)
Detail page last modified on 2024-03-08T20:13:05+00:00 (London)
ISBN/EAN: 0256204640

ISBN - alternate spelling:
0-256-20464-0, 978-0-256-20464-3
Alternate spelling and related search-keywords:
Book author: thomas bernhardt, kenneth thomas
Book title: cases marketing management

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