2012, ISBN: 9780123820860

[ED: Gebunden], [PU: Elsevier LTD, Oxford], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Wheth… More...

[ED: Gebunden], [PU: Elsevier LTD, Oxford], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of "freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Methods of sensory evaluation have progressed significantly since the first edition of this book and with each edition since. Recent improved understanding of key components such as the importance of the difference between experts and consumers and the selection of subjects, the analysis of various measurement scales, hybrid methods, and proper preparation of an evaluation panel make this 4e timely and important for those working in product development, including sensory professionals, technical managers, product specialists and research directors., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 512, [GW: 1091g], 4. Auflage, Sofortüberweisung, PayPal, Banküberweisung<

2012, ISBN: 9780123820860

[ED: Gebunden], [PU: Elsevier LTD, Oxford], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Wheth… More...

[ED: Gebunden], [PU: Elsevier LTD, Oxford], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of "freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Methods of sensory evaluation have progressed significantly since the first edition of this book and with each edition since. Recent improved understanding of key components such as the importance of the difference between experts and consumers and the selection of subjects, the analysis of various measurement scales, hybrid methods, and proper preparation of an evaluation panel make this 4e timely and important for those working in product development, including sensory professionals, technical managers, product specialists and research directors., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 512, [GW: 1091g], 4. Auflage, Sofortüberweisung, PayPal, Banküberweisung<

2001, ISBN: 9780123820860

[ED: Buch], [PU: Elsevier LTD, Oxford], Neuware - Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development.… More...

[ED: Buch], [PU: Elsevier LTD, Oxford], Neuware - Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness' evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perceptionIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketersPresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environmentsIncludes worked examples for interpreting and displaying results, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 238x191x32 mm, 512, [GW: 1091g], Offene Rechnung (Vorkasse vorbehalten), Sofortüberweisung, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung, Internationaler Versand<

ISBN: 9780123820860

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a… More...

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perceptionIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketersPresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environmentsIncludes worked examples for interpreting and displaying results Books, [PU: Academic Press]<

ISBN: 9780123820860

Hardback, [PU: Elsevier Science Publishing Co Inc], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product developmen… More...

Hardback, [PU: Elsevier Science Publishing Co Inc], Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception., Food & Beverage Technology<