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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - Scott Donaton
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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - used book

ISBN: 9780071462167

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business mo… More...

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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - Scott Donaton
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Madison and Vine : Why the Entertainment and Advertising Industries Must Converge to Survive by Scott Donaton - used book

ISBN: 9780071462167

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business mo… More...

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Donaton, cott
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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback

2005

ISBN: 9780071462167

McGraw-Hill, Taschenbuch, 224 Seiten, Publiziert: 2005-10-17T00:00:01Z, Produktgruppe: Buch, 0.49 kg, Recht, Kategorien, Bücher, Medienforschung, Medienwissenschaft, Sozialwissenschaft, I… More...

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Donaton, cott
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Donaton, cott:
Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback

2005, ISBN: 9780071462167

McGraw-Hill, Taschenbuch, 224 Seiten, Publiziert: 2005-10-17T00:00:01Z, Produktgruppe: Buch, 0.49 kg, Recht, Kategorien, Bücher, Medienforschung, Medienwissenschaft, Sozialwissenschaft, I… More...

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Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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Scott Donaton:
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback

ISBN: 9780071462167

Paperback, [PU: McGraw-Hill Education - Europe], Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships., Media,… More...

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Author:
Title:
ISBN:

0071462163


The inside scoop on innovations and relationships that are revolutionizing the industry<P>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.<P>PRAISE FOR "MADISON & VINE"<P>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"<P>"Scott Donaton Ýhas¨ written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.<P>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist<P>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

Details of the book - Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive


EAN (ISBN-13): 9780071462167
ISBN (ISBN-10): 0071462163
Hardcover
Paperback
Publishing year: 2005
Publisher: McGraw-Hill
224 Pages
Weight: 0,222 kg
Language: eng/Englisch

Book in our database since 2007-06-11T01:09:52+01:00 (London)
Detail page last modified on 2024-01-08T14:00:09+00:00 (London)
ISBN/EAN: 0071462163

ISBN - alternate spelling:
0-07-146216-3, 978-0-07-146216-7
Alternate spelling and related search-keywords:
Book author: don scott, mark weinstein, mark hill, machiavelli, cott
Book title: madison, entertainment industry, mad advertising, will survive, the vine

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