2011, ISBN: 9783845404530

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The advent of electronic commerce has revolutionised the way consumers purchase products and services. Online busines… More...

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The advent of electronic commerce has revolutionised the way consumers purchase products and services. Online businesses are growing rapidly to tap into the potential demand of market consumers. Nevertheless, the full potential of business-to-consumer (B2C) e-commerce may not be fully realised with many consumers expressing reservations about engaging in e-commerce transactions. Concerns over privacy and security issues continue to steer consumers away from making Internet purchases. This has caused consumers to lose trust in online businesses. Consumers lack of trust in online transactions has created a need for web assurance services to bridge the trust gap and re-establish consumers faith in online businesses. This study examines whether web assurance services are effective as trust-building mechanisms which encourage consumers to engage in e-commerce transactions. The presence of such a seal should help create a greater perception of trust and facilitate consumers willingness to purchase online., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 160, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783845404530

The advent of electronic commerce has revolutionised the way consumers purchase products and services. Online businesses are growing rapidly to tap into the potential demand of market con… More...

The advent of electronic commerce has revolutionised the way consumers purchase products and services. Online businesses are growing rapidly to tap into the potential demand of market consumers. Nevertheless, the full potential of business-to-consumer (B2C) e-commerce may not be fully realised with many consumers expressing reservations about engaging in e-commerce transactions. Concerns over privacy and security issues continue to steer consumers away from making Internet purchases. This has caused consumers to lose trust in online businesses. Consumers' lack of trust in online transactions has created a need for web assurance services to bridge the trust gap and re-establish consumers' faith in online businesses. This study examines whether web assurance services are effective as trust-building mechanisms which encourage consumers to engage in e-commerce transactions. The presence of such a seal should help create a greater perception of trust and facilitate consumers' willingness to purchase online. Trade Books>Trade Paperback>Technology>Online Life>Online Life, LAP Lambert Academic Publishing Core >1<

ISBN: 3845404531

Initial online trust formation: the role of web assurance & location ab 67.99 € als Taschenbuch: Investigating the role of web assurance seals and vendor location in developing trust in t… More...

Initial online trust formation: the role of web assurance & location ab 67.99 € als Taschenbuch: Investigating the role of web assurance seals and vendor location in developing trust in the world of e-commerce. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet, Medien > Bücher, LAP LAMBERT Academic Publishing<

ISBN: 3845404531

Initial online trust formation: the role of web assurance & location ab 67.99 € als Taschenbuch: Investigating the role of web assurance seals and vendor location in developing trust in t… More...

Initial online trust formation: the role of web assurance & location ab 67.99 € als Taschenbuch: Investigating the role of web assurance seals and vendor location in developing trust in the world of e-commerce. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet, LAP LAMBERT Academic Publishing<

2011, ISBN: 3845404531

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]