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Outside the Box - Stephen McPaul
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Stephen McPaul:

Outside the Box - Paperback

ISBN: 9783844322538

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understan… More...

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Outside the Box - Stephen McPaul
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Stephen McPaul:

Outside the Box - Paperback

ISBN: 9783844322538

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understan… More...

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Outside the Box - Stephen McPaul
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Stephen McPaul:
Outside the Box - Paperback

ISBN: 9783844322538

Paperback, [PU: LAP LAMBERT Academic Publishing], In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audien… More...

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Outside the Box
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Outside the Box - new book

ISBN: 9783844322538

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to co… More...

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Outside the Box Defining Audience Viewing Preferences in a Multi-Platform Environment - McPaul, Stephen
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McPaul, Stephen:
Outside the Box Defining Audience Viewing Preferences in a Multi-Platform Environment - new book

2011, ISBN: 3844322531

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

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Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
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ISBN:

9783844322538


In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

Details of the book - Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment


EAN (ISBN-13): 9783844322538
ISBN (ISBN-10): 3844322531
Hardcover
Paperback
Publishing year: 2011
Publisher: LAP LAMBERT Academic Publishing
124 Pages
Weight: 0,204 kg
Language: Englisch

Book in our database since 2007-04-12T17:40:02+01:00 (London)
Detail page last modified on 2022-01-04T13:33:03+00:00 (London)
ISBN/EAN: 9783844322538

ISBN - alternate spelling:
3-8443-2253-1, 978-3-8443-2253-8
Alternate spelling and related search-keywords:
Book author: stephen lambert
Book title: outside the box

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