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Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - Tham, Thorsten
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Tham, Thorsten:

Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - Paperback

2016, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… More...

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Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - Tham, Thorsten
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Tham, Thorsten:

Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - Paperback

2016, ISBN: 9783658121044

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… More...

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author
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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author - new book

ISBN: 9783658121044

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Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events - Thorsten Tham
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Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events - new book

2016, ISBN: 3658121041

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that c… More...

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - Tham, Thorsten
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Tham, Thorsten:
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - First edition

2016, ISBN: 9783658121044

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Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… More...

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author
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9783658121044


Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Details of the book - Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Paperback
Publishing year: 2016
Publisher: Springer Fachmedien Wiesbaden Core >1

Book in our database since 2016-02-06T15:49:26+00:00 (London)
Detail page last modified on 2024-03-08T01:08:00+00:00 (London)
ISBN/EAN: 9783658121044

ISBN - alternate spelling:
3-658-12104-1, 978-3-658-12104-4
Alternate spelling and related search-keywords:
Book author: springer fachmedien wiesbaden, thorsten
Book title: event, eve, leipzig, impact, sport, tham

Information from Publisher

Author: Thorsten Tham
Title: Schriftenreihe der HHL Leipzig Graduate School of Management; Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games
Publisher: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
302 Pages
Publishing year: 2016-01-22
Wiesbaden; DE
Printed / Made in
Weight: 4,298 kg
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXVIII, 302 p. 44 illus. in color.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Brand Management; S-O-R Models; Multisensual Approach; Club Brand; Sensual Perception; Sports Economics; Behavioral/Experimental Economics; Marketing; Sports Economics; Experimental Economics; Sport und Freizeit; Dienstleistungsgewerbe, Gastgewerbe; Verhaltensökonomie; EA

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

.Brand Management in Sports

·Consideration of Multisensuality in S-O-R Models

·Researchers and students in the fields of sports marketing and management

·Practitioners in these areas

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

 

Contents Target Groups The Author

Publication in the field of economic sciences

Includes supplementary material: sn.pub/extras


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