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The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Chehimi, Nadine
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Chehimi, Nadine:

The Social Web in the Hotel Industry / The Impact of the Social Web on the Information Process of German Hotel Guests / Nadine Chehimi / Taschenbuch / Paperback / Englisch / 2013 - Paperback

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… More...

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The Social Web in the Hotel Industry  The Impact of the Social Web on the Information Process of German Hotel Guests  Nadine Chehimi  Taschenbuch  Paperback  Englisch  2013 - Chehimi, Nadine
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Chehimi, Nadine:

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - Paperback

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… More...

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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters
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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters - new book

ISBN: 9783658045432

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acq… More...

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests - Chehimi, Nadine
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Chehimi, Nadine:
The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests - used book

2013, ISBN: 9783658045432

[PU: Springer Fachmedien Wiesbaden GmbH], Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2014 24374172/12, DE, [SC: 0.00], gebraucht; sehr gut, gewerbliches Angebot, 20… More...

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests 2014 - used book

2013, ISBN: 9783658045432

2014 Buchschnitt verkürzt - gepflegter, sauberer Zustand - Ausgabejahr 2014 24374172/12 Versandkostenfreie Lieferung Tourist information search,The social web,The German hotel market,, [P… More...

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Details of the book
The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

Details of the book - The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters


EAN (ISBN-13): 9783658045432
ISBN (ISBN-10): 3658045434
Paperback
Publishing year: 2013
Publisher: Nadine Chehimi

Book in our database since 2014-01-17T20:13:11+00:00 (London)
Detail page last modified on 2023-10-05T15:18:16+01:00 (London)
ISBN/EAN: 9783658045432

ISBN - alternate spelling:
3-658-04543-4, 978-3-658-04543-2
Alternate spelling and related search-keywords:
Book author: nadine, sales
Book title: hot, social web, indus, the web, the process, the hotel book


Information from Publisher

Author: Nadine Chehimi
Title: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Publisher: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Pages
Publishing year: 2013-12-16
Wiesbaden; DE
Printed / Made in
Weight: 2,753 kg
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXIV, 183 p. 79 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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Latest similar book:
9783658045449 The Social Web in the Hotel Industry (Nadine Chehimi)


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