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The influence of social media on relationship marketing - Doddie Eiee
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Doddie Eiee:

The influence of social media on relationship marketing - Paperback

2014, ISBN: 3656693897

[EAN: 9783656693895], Neubuch, [PU: GRIN Verlag Aug 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2012 in the subject Communica… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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The influence of social media on relationship marketing - Doddie Eiee
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Doddie Eiee:

The influence of social media on relationship marketing - Paperback

2014, ISBN: 3656693897

[EAN: 9783656693895], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware -Bachelor Thesis from the year 2012 in the subject Communications - Multimedia, Internet, New Techno… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Doddie Eiee:
The influence of social media on relationship marketing - Paperback

ISBN: 3656693897

The influence of social media on relationship marketing ab 13.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft, Medien > Bücher, GRIN Publishing

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Doddie Eiee:
The influence of social media on relationship marketing - Paperback

ISBN: 3656693897

The influence of social media on relationship marketing ab 14.99 € als Taschenbuch: 1. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher, GRIN Verlag

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ISBN: 3656693897

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The Influence of Social Media on Relationship Marketing
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ISBN:

9783656693895


Bachelor Thesis from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2:1, , language: English, abstract: Relationship and Social media are the two terms that coexist interdependently. Due to the trending power growth of social media, the power has practically gone with the customer side in business areas as social media has given customers convenient access to information. Over times, relationship marketing was only associated with the efforts pulled offline. So to prove the principle aim, three case studies would be considered that would relate the role of online medium that is Social media, in building Customer valued relationships. To examine the details of the provided case studies, exploratory approach is adopted by considering the role of social media used for the sake of marketing. By providing sufficient examples and instances, it will be delineated that customer's trust and loyalty can be achieved by making use of the online media. The study would be concluded by generalizing the main aspects that determine the customer relationship and how they are influenced by social media.

Details of the book - The Influence of Social Media on Relationship Marketing


EAN (ISBN-13): 9783656693895
ISBN (ISBN-10): 3656693897
Hardcover
Paperback
Publishing year: 2014
Publisher: Grin Verlag Gmbh Aug 2014

Book in our database since 2014-10-10T08:11:04+01:00 (London)
Detail page last modified on 2023-06-19T21:25:07+01:00 (London)
ISBN/EAN: 9783656693895

ISBN - alternate spelling:
3-656-69389-7, 978-3-656-69389-5
Alternate spelling and related search-keywords:
Book title: marketing social media, relationship marketing, influence marketing

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