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Khanh La:

Customer Loyalty in e-Retailing - Paperback

2008, ISBN: 3639096975

[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Accounting|General, Neuware - Despite the increasing popularity of online shopping, little is known about co… More...

  - NEW BOOK Shipping costs:Versandkostenfrei (EUR 0.00) Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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ISBN: 9783639096972

Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintaine… More...

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Customer Loyalty in e-Retailing - Khanh La
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Khanh La:
Customer Loyalty in e-Retailing - Paperback

ISBN: 9783639096972

*Customer Loyalty in e-Retailing* - Concepts Measurements Antecedents / Taschenbuch für 67.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch … More...

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Customer Loyalty in e-Retailing - Khanh La
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Customer Loyalty in e-Retailing - Paperback

ISBN: 9783639096972

Customer Loyalty in e-Retailing ab 67.99 € als Taschenbuch: Concepts Measurements Antecedents. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher nein Buch (k… More...

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Customer Loyalty in e-Retailing : Concepts, Measurements, Antecedents - Khanh La
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Khanh La:
Customer Loyalty in e-Retailing : Concepts, Measurements, Antecedents - Paperback

2008, ISBN: 3639096975

[EAN: 9783639096972], Neubuch, [PU: VDM Verlag Dez 2008], This item is printed on demand - Print on Demand Neuware - Despite the increasing popularity of online shopping, 188 pp. Deutsch

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Customer Loyalty in e-Retailing
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ISBN:

9783639096972


Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets.

Details of the book - Customer Loyalty in e-Retailing


EAN (ISBN-13): 9783639096972
ISBN (ISBN-10): 3639096975
Hardcover
Paperback
Publishing year: 2008
Publisher: VDM Verlag Dr. Müller
188 Pages
Weight: 0,295 kg
Language: ger/Deutsch

Book in our database since 2009-01-23T08:36:46+00:00 (London)
Detail page last modified on 2023-12-30T19:12:08+00:00 (London)
ISBN/EAN: 9783639096972

ISBN - alternate spelling:
3-639-09697-5, 978-3-639-09697-2
Alternate spelling and related search-keywords:
Book author: khanh
Book title: retailing

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