ISBN: 9783110893892

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre pers… More...

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication. The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers. eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen > Kunst & Kultur; eBooks > Fachbücher > Architektur; eBooks > Fachbücher > Sprach- & Literaturwissenschaft , Walter de Gruyter, Rosario Caballero, Walter de Gruyter, o Ca<

ISBN: 9783110893892

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre pers… More...

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication. The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers. eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen > Kunst & Kultur; eBooks > Fachbücher > Architektur; eBooks > Fachbücher > Sprach- & Literaturwissenschaft , Walter de Gruyter, PDF, Walter de Gruyter<

ISBN: 9783110893892

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre pers… More...

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication.The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers. De Gruyter Mouton Linguistics 9783110185201 DE,GB,US,ES,IT,FR,MX English Languages & Linguistics, De Gruyter<

2011, ISBN: 9783110893892

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre pers… More...

This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its use in the discussion of architectural topics in a real communicative situation involving specific participants, clear rhetorical goals and recognisable textual artefacts. The book thus combines a genre approach to texts with a cognitive view of metaphor. It further aims to restore as the centre of attention the linguistic and textual aspects of metaphor as an instrument of both cognition and communication. The theoretical implications of the applied cognitive approach to metaphor adopted in the book are twofold. First, a situated description of how metaphor is used in a particular genre provides rich detail about its rhetorical potential. The second important contribution made by this study is to provide a fuller account of image metaphor, a type of mapping which is very salient in this particular genre. The weight given to visual metaphors in architectural discourse allows a fuller consideration of the cognitive and communicative import of a class of metaphor often regarded as marginal or ad hoc in cognitive linguistics, and the book thus contributes to a better understanding of this phenomenon in the context of a genre characterised by its concern with the visual aspects of architectural design. In this sense, the empirical data offered by a particular research methodology contributes to theory formation, and will prove of interest to cognitive linguists as well as to discourse analysts or genre researchers. eBook Rosario Caballero PDF, Walter de Gruyter, 02.11.2011, Walter de Gruyter, 2011<

ISBN: 9783110893892

Honorary editor: Ren DirvenThe series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics… More...

Honorary editor: Ren DirvenThe series Applications of Cognitive Linguistics (ACL) welcomes book proposals from any domain where the theoretical insights developed in Cognitive Linguistics (CL) have been (or could be) fruitfully applied. In the past thirty-five years, the CL movement has articulated a rich and satisfying view of language around a small number of foundational principles. The first one argues that language faculties do not constitute a separate module of cognition, but emerge as specialized uses of more general cognitive abilities. The second principle emphasises the symbolic function of language. The grammar of individual languages (including the lexicon, morphology, and syntax) can be exclusively described as a structured inventory of conventionalized symbolic units. The third principle states that meaning is equated with conceptualization. It is subjective, anthropomorphic, and crucially incorporates humans' experience with their bodies and the world around them. Finally, CL's Usage-Based conception anchors the meaning of linguistic expressions in the rich soil of their social usage. Consequently, usage-related issues such as frequency and entrenchment contribute to their semantic import. Taken together, these principles provide researchers in different academic fields with a powerful theoretical framework for the investigation of linguistic issues in the specific context of their particular disciplines. The primary focus of ACL is to serve as a high level forum for the result of these investigations. ; PDF; Home & Garden > Architecture, Springer Berlin Heidelberg<