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Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky:

Perspectives on Social Media Marketing - Paperback

ISBN: 9781435456525

Cengage Learning PTR. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible … More...

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B. Bonin Bough; Jason I. Miletsky; Stephanie Agresta:

Perspectives on Social Media Marketing - Paperback

2010, ISBN: 9781435456525

Course Technology, 2010. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guarante… More...

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Agresta, Stephanie; Bough, B. Bonin; Miletsky, Jason I:
Perspectives on Social Media Marketing - Paperback

2010

ISBN: 9781435456525

Cengage Learning PTR, 2010-10-04. Paperback. Acceptable. 100x16x148., Cengage Learning PTR, 2010-10-04, 2.5

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Agresta, Stephanie; Bough, B. Bonin; Miletsky, Jason I:
Perspectives on Social Media Marketing - Paperback

2010, ISBN: 9781435456525

Cengage Learning PTR, 2010-10-04. paperback. Good. 100x16x148., Cengage Learning PTR, 2010-10-04, 2.5

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Agresta, Stephanie; Bough, B. Bonin; Miletsky, Jason I:
Perspectives on Social Media Marketing - Paperback

2010, ISBN: 9781435456525

Cengage Learning PTR, 2010-10-04. Paperback. Acceptable., Cengage Learning PTR, 2010-10-04, 2.5

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Details of the book
Perspectives on Social Media Marketing
Author:
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ISBN:

9781435456525


PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Details of the book - Perspectives on Social Media Marketing


EAN (ISBN-13): 9781435456525
ISBN (ISBN-10): 1435456521
Hardcover
Paperback
Publishing year: 2010
Publisher: Cengage Learning PTR
278 Pages
Weight: 0,485 kg
Language: eng/Englisch

Book in our database since 2011-02-16T06:55:40+00:00 (London)
Detail page last modified on 2023-07-31T12:59:10+01:00 (London)
ISBN/EAN: 9781435456525

ISBN - alternate spelling:
1-4354-5652-1, 978-1-4354-5652-5
Alternate spelling and related search-keywords:
Book author: benni, bonin, stephanie
Book title: social media marketing, perspectives

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