Roger Palmer, Juanita Cockton, Graham Cooper:Managing Marketing
(Monthly rent. Yearly subscription.) ISBN: 9781136383304
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on s… More...
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the "four minute plan" variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory Routledge Business General corporate, customer, experience, managers, mix, orientation, relationship, responsibility, share, social 9781138126664, 9780750668989 DE,GB,US,ES,IT,FR,MX English Business, Taylor and Francis<
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Managing Marketing Roger Palmer Author
- new bookISBN: 9781136383304
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well… More...
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory Digital Content>E-books>Business>Marketing Strategies>Marketing Strategies, Taylor & Francis Digital >16<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Roger Palmer:Managing Marketing
- new book ISBN: 9781136383304
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on s… More...
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the "four minute plan" variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory; EPUB; Business,Finance and Law, Taylor and Francis<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
G. C. Allen:Managing Marketing
- new book ISBN: 9781136383304
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on s… More...
The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the "four minute plan" variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory; PDF; Business,Finance and Law, Taylor and Francis<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Roger Palmer; Juanita Cockton; Graham Cooper:Managing Marketing
- new book 2012, ISBN: 9781136383304
eBook Download (EPUB), eBooks, [PU: Routledge]
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