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Robert G. Picard:

The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Paperback

ISBN: 9780823221752

Fordham University Press. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possi… More...

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The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Picard, Robert G.
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Picard, Robert G.:

The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - First edition

2002, ISBN: 9780823221752

Paperback

Fordham University Press, Paperback, Auflage: 1, 270 Seiten, Publiziert: 2002-05-01T00:00:01Z, Produktgruppe: Book, 0.39 kg, Verkaufsrang: 6836668, Economics, Business & Money, Subjects, … More...

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Picard, Robert G:
The Economics and Financing of Media Companies - used book

ISBN: 9780823221752

Fordham University Press. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages., Fordham University Press, 2.5

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The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Picard, Robert G.
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Picard, Robert G.:
The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Paperback

2002, ISBN: 082322175X

[EAN: 9780823221752], Gebraucht, sehr guter Zustand, [PU: Fordham University Press], 0, Books

NOT NEW BOOK. Shipping costs: EUR 5.78 MusicMagpie, Stockport, United Kingdom [65730156] [Rating: 5 (von 5)]
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The Economics And Financing Of Media Companies Business, Economics And Legal Studies, 1 - Robert G. Pic
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Robert G. Pic:
The Economics And Financing Of Media Companies Business, Economics And Legal Studies, 1 - used book

ISBN: 9780823221752

Livre, [PU: Fordham University Press]

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The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies)
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9780823221752


The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

Details of the book - The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies)


EAN (ISBN-13): 9780823221752
ISBN (ISBN-10): 082322175X
Paperback
Publishing year: 2002
Publisher: Fordham University Press
270 Pages
Weight: 0,399 kg
Language: eng/Englisch

Book in our database since 2007-05-12T12:57:40+01:00 (London)
Detail page last modified on 2023-08-12T18:41:02+01:00 (London)
ISBN/EAN: 9780823221752

ISBN - alternate spelling:
0-8232-2175-X, 978-0-8232-2175-2
Alternate spelling and related search-keywords:
Book author: robert picard
Book title: financing financing, studies the business economics

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